Title:
Geodemographics, GIS and neighbourhood targeting
Personal Author:
Series:
Mastering GIS
Publication Information:
West Sussex, Englan : John Wiley & Sons, 2005
ISBN:
9780470864135
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000004993287 | HF5415.127 H37 2005 | Open Access Book | Book | Searching... |
Searching... | 30000010101698 | HF5415.127 H37 2005 | Open Access Book | Book | Searching... |
Searching... | 30000010101699 | HF5415.127 H37 2005 | Open Access Book | Book | Searching... |
Searching... | 30000010101700 | HF5415.127 H37 2005 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Geodemographic classification is 'big business' in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS.
Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS.
Authored by leading marketing professionals and a prominent academic, this book presents methods, theory and classification techniques in a reader-friendly manner Supported by private and public sector case studies and vignettes The applied 'how to' sections will specifically appeal to the intended audience at work in business and service planning Includes information on the recent UK and US Census products and resulting neighbourhood classificationsAuthor Notes
Richard Harris , University of Bristol, UK.
Peter Sleight , Target Market Consultancy, UK.
Table of Contents
| List of Case Study Contributors |
| Preface |
| 1 Introducing Geodemographics |
| Learning Objectives |
| Introduction |
| The use of demographics |
| A simple application: opening a coffee shop Atlantic City |
| Another application: for guiding neighbourhood regeneration funding |
| Using geodemographics for retail targeting |
| How it works: a short theory of geodemographics |
| Case Study: modelling price sensitivity and geodemographic categories in the restaurant marketMartin Callingham |
| Case Study: using geodemographics in the public sectorKeith Dugmore |
| Where next? An overview of the following chapters |
| Conclusion |
| Summary |
| Further Reading |
| 2 London to Chicago and back again! The origins of geodemographics |
| Learning Objectives |
| Introduction |
| The life and labours of an early neighbourhood analyst |
| From London to Chicago and beyond! A note on measuring deprivation |
| Case Study: Charles Booth - yesterday once more?Scott Orford |
| Conclusion |
| Summary |
| Further Reading |
| 3 The Evolution of Geodemographics and the Market Today |
| Chapter Objectives |
| Introduction |
| From Census to commerce |
| Geodemographics today |
| The US Market for GeodemographicsDave Miller |
| The role of market research linkages |
| Use of non-census data |
| Conclusion |
| Summary |
| Further Reading |
| 4 Geodemographics and GIS |
| Chapter Objectives |
| Introduction |
| Principles of GIS |
| Mapping geodemographic information with GIS |
| An interesting pattern? Confounded by choropleths! Case Study: Using GIS for neighbourhood analysis and targeting - a commercial perspectiveStewart Berry |
| Spatial interaction models |
| Conclusion |
| Summary |
| Further Reading |
| 5 Geodemographic Information Systems and Analysis |
| Chapter Objectives |
| Introduction |
| Data collection and input |
| Data analysis |
| Data visualization and output |
| Case Study: Different neighbourhoods, different policing stylesTom Williamson |
| Conclusion |
| Summary |
| Further Reading |
| 6 How geodemographic classification are built |
| Chapter Objectives |
| Introduction |
| Data input - sources of data for neighbourhood classification |
| Preparing the data for classification |
| Evaluation of input variables |
| Selecting weights |
| Clustering |
| Optimization process and manual intervention |
| Forming a cluster hierarchy |
| Labels, portraits and visualization tools |
| A worked example of clustering |
| Conclusion |
| Summary |
| Further Reading |
| 7 Geodemographics around the world |
| Chapter Objectives |
| Introduction |
| The internalisation of geodemographics |
| Case Study: a brief comparison of selected censuses from across the worldPeter Furness |
| Census data sources - some differences in what is asked and where |
| Differences in the availability of non census data sources |
| Variations in the detail of the postal delivery system |
| Geographies of neighbourhood worldwide |
| Conclusion |
| Summary |
| Further Reading |
| 8 "But does it work? " Geodemographics in the dock |
| Chapter Objectives |
| Introduction |
| The case for the prosecution |
| The case for the defence |
| Validating geodemographics - the Luton Case StudyBarry Leventhal |
| Conclusion |
| Summary |
| Further Reading |
| 9 New data, new approaches: from geodemographics to geolifestyles |
| Chapt |
