Summary

The seminar can be one of the most profitable showcases for all the services and products offered by any business. A major advantage for those who hold seminars is that the audience is already interested in the subject at hand and therefore offers good prospects for related services, such as newsletters, consulting, tapes, and others. This how-to guide provides detailed explanations and suggestions covering all aspects of holding a seminar, from the original conception, to planning and designing, to marketing. Four types of seminars are covered: pure marketing seminars, self-promoted open registration, sponsor open registration, and the custom or contract seminar. Includes practical information on pricing and minimizing costs, methods of presentation, finding presentation and demonstration aids, locating guest speakers, getting free publicity, and much more.