Title:
Business economics
Personal Author:
Publication Information:
New York, NY : Financal Times Management, 2001
ISBN:
9780273646037
Subject Term:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
---|---|---|---|---|---|
Searching... | 30000010038038 | HD30.22 H66 2001 | Open Access Book | Book | Searching... |
Searching... | 30000004521203 | HD30.22 H66 2001 | Open Access Book | Book | Searching... |
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Summary
Summary
Taking a modular approach, this book has been specially written for the growing number of students studying introductory economics at undergraduate level. The book emphasizes practical business applications of economic theory through case studies and assignment questions.
Table of Contents
The Domestic Economic Environment |
The International Economic Environment |
Macroeconomic Issues |
Structure of the Economy |
Organisation of Firms and Markets |
Business Objectives |
Demand in Theory and Practice |
Costs in Theory and Practice |
Pricing in Theory and Practice |
Investment in Theory and Practice |
Business Strategy and Business Economics |
Governmnet and Business |