Cover image for Business economics
Title:
Business economics
Personal Author:
Publication Information:
New York, NY : Financal Times Management, 2001
ISBN:
9780273646037
Subject Term:

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30000010038038 HD30.22 H66 2001 Open Access Book Book
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30000004521203 HD30.22 H66 2001 Open Access Book Book
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Summary

Summary

Taking a modular approach, this book has been specially written for the growing number of students studying introductory economics at undergraduate level. The book emphasizes practical business applications of economic theory through case studies and assignment questions.


Table of Contents

The Domestic Economic Environment
The International Economic Environment
Macroeconomic Issues
Structure of the Economy
Organisation of Firms and Markets
Business Objectives
Demand in Theory and Practice
Costs in Theory and Practice
Pricing in Theory and Practice
Investment in Theory and Practice
Business Strategy and Business Economics
Governmnet and Business