Summary

Covering foundations of entrepreneurship and new venture creation for the Asia-Pacific entrepreneur, Entrepreneurship: Theory, Process and Practice, 2nd Asia-Pacific Edition combines a solid theoretical foundation with a practical step-by-step approach to the process of entrepreneurship. It places a unique emphasis on developing a business idea, encouraging students to think like successful entrepreneurs. In an era where balancing economic development with environmental protection has become an increasing priority, this second Asia-Pacific edition integrates theories of sustainable and environmental entrepreneurship. Alongside established topics ranging from planning and finance to cultural and legal issues, students will also learn entrepreneurial practices that integrate sustainability and lead to commercial and economic success. Additional experiential exercises continue to emphasise learning by doing and updated case studies help students to relate entrepreneurship theory to the real world. Entrepreneurship: Theory, Process and Practice, 2nd Asia-Pacific Edition provides an indispensible introduction to successful entrepreneurship in the landscape of the Asia-Pacific region. With New Zealand references.