Breakthrough branding : positioning your library to survive and thrive

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

Cover image for Breakthrough branding : positioning your library to survive and thrive

Title:

Breakthrough branding : positioning your library to survive and thrive

Personal Author:

Walters, Suzanne

Publication Information:

Chicago : Neal-Schuman, an imprint of the American Library Association, 2013

Physical Description:

xxii, 191 p. ; 28 cm.

ISBN:

9781555707668

Subject Term:

Libraries -- Marketing

Branding (Marketing)

Added Author:

Jackson, Kent, 1945-

Available:*

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ JB	30000010325711	Z716.3 W35 2013 f	Open Access Book	Book	Searching... Unknown

On Order

Summary

Summary

Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives.