Title:
Dynamics of competitive advantage and consumer perception in social marketing
Series:
Research essentials
Physical Description:
xix, 409 pages: illustrations; 26 cm.
ISBN:
9781466644304
9781466644311
9781466644328
Abstract:
"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
---|---|---|---|---|---|
Searching... | 30000010336412 | HF5414 D96 2014 | Open Access Book | Book | Searching... |