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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
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Searching... | 30000010303226 | HF5414 H565 2012 | Open Access Book | Book | Searching... |
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Summary
Summary
From the Dachis Group--the global leader in social business--comes the groundbreaking book on transformative social business strategies.
Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Business By Design clearly shows how to choose and implement a social business strategy and maximize its impact. Explains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more Features examples from high-profile companies such as SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have implemented social business strategies Draws on the extensive research and expertise of the Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective social business solutions
Containing actionable, high-impact techniques that save time and the bottom line, Social Business By Design will transform any organization's strategy to ensure success and avoid disruption in a fast-moving world.
Author Notes
Dion Hinchcliffe is executive vice president of strategy at Dachis Group. He is an internationally recognized thought leader on enterprise social media, business agility, open business models, and information technology. He writes, speaks, researches, and consults on these topics for clients in the Fortune 500 and public sector.
Peter Kim is chief strategy officer of Dachis Group. He is a leading advisor on social business, working with clients on strategy formulation and driving global industry discourse.
Dachis Group is a consulting firm that helps large enterprises implement social business design to formulate business strategies; plans, builds, and activates social solutions for customer, workforce, and enterprise engagement; and provides data aggregation and analysis. www.dachisgroup.com
Table of Contents
Foreword | p. vii |
Introduction | p. 1 |
Part 1 Adapting Organizations to the Twenty-First Century | p. 5 |
1 Social Media: Drivers of Global Business Opportunity | p. 7 |
2 Social Media: A Way of Life, a Way of Business | p. 17 |
3 Who's Winning in Social Business and Why | p. 25 |
4 The Global Business Transition to Social Media | p. 45 |
5 How Business Will Make the Transition | p. 53 |
Part 2 The Techniques of Social Business | p. 63 |
6 Social Media Marketing | p. 65 |
7 Social Product Development | p. 87 |
8 Crowdsourcing: Community-Powered Workforces | p. 93 |
9 Social Customer Relationship Management and Customer Communities: Social Customer Care | p. 99 |
10 Social Business Ecosystems: Engaging with Business Partners | p. 107 |
11 Workforce Engagement: Creating a Connected Company Using Social Business | p. 127 |
12 Social Business Supporting Capabilities | p. 143 |
Part 3 Social Business Design and Strategy | p. 157 |
13 Identifying Priorities and Planning | p. 159 |
14 Building Blocks: The Elements of Social Business | p. 169 |
15 Business Cases, Pilots, Return on Investment, and Value: Tying Them Together | p. 185 |
16 Building a Social Business Strategy: The Outputs | p. 191 |
17 Getting Started with Social Business | p. 195 |
18 Maturity: The Social Business Unit | p. 205 |
Epilogue | p. 211 |
Appendix: The Ten Tenets of Social Business | p. 215 |
Notes | p. 217 |
Acknowledgments | p. 229 |
About the Authors | p. 231 |
Index | p. 233 |