International Business : The New Realities

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Title:

Personal Author:

Cavusgil, S. Tamer, author

Edition:

FIFTH EDITION, GLOBAL EDITION

Physical Description:

569 pages : color illustrations ; 28 cm

ISBN:

9781292303246

Abstract:

International Business: The New Realities, 5th Edition caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.

Subject Term:

International business enterprises -- Management

Added Author:

Knight, Gary A.,

Riesenberger, John R.,

Available:*

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ KL	33000000006758	HD62.4 C388 2020 f	Open Access Book	Book	Searching... Unknown

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Summary

For courses in international business.
International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.