Cover image for THE LAWS OF CHOICE : Predicting Customer Behavior
Title:
THE LAWS OF CHOICE : Predicting Customer Behavior
Personal Author:
Marder, Eric, 1925-
Physical Description:
xvi, 448 pages : illustrations, charts ; 24 cm
ISBN:
9780684835457
Subject Term:
Consumer behavior

Consumers -- Attitudes

Motivation research (Marketing)
Electronic Access:
http://www.loc.gov/catdir/enhancements/fy0631/97007041-t.html
http://www.loc.gov/catdir/enhancements/fy0641/97007041-s.html

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 30000010363036 HF5415.3 M273 1997 Open Access Book Gift Book
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