Title:
Entrepreneur magazine's ultimate guide to Google AdWords : how to access 100 million people in 10 minutes
Personal Author:
Edition:
2nd ed.
Publication Information:
Irvine, Calif. : Entrepreneur Press, 2010.
Physical Description:
xiii, 313 p. : ill. ; 26 cm.
ISBN:
9781599183602
General Note:
Includes index.
Rev. ed. of: Entrepreneur magazines's ultimate guide to Google AdWords. c2007.
Added Uniform Title:
Entrepreneur (Santa Monica, Calif)
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010252998 | HF6146.I58 M36 2010 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Introducing Google's new user interface, this 2nd ed. uses the latest how-to information paired with current screenshots, fresh examples, and new techniques, to show advertisers how to build an aggressive campaign from scratch.
Author Notes
Perry Marshall is the #1 author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords stupidity tax."
Bryan Todd is an international marketing consultant and Google AdWords specialist.
Table of Contents
| Foreword |
| Preface |
| A Look At the Author's Business Activities |
| Chapter #1 The Decision and Determination To Succeed |
| Chapter #2 the Real Entrepreneurial Experience: Code Red |
| Chapter #3 How Do You Know If You Have a Really Good Idea? |
| Chapter #4 Positioning Yourself and Your Business for Maximum Success |
| Chapter #5 How Entrepreneurs Really Make Money - Big Money! |
| Chapter #6 How To Create Exciting Sales And Marketing Breakthroughs |
| Chapter #7 Why and How To Sell Your Way Through Life |
| Chapter #8 Key People for Your Company |
| Chapter #9 Working With Lawyers and Accountants |
| Chapter #10 Why Entrepreneurs Aren't Managers - and What You Can Do About It |
| Chapter #11 How To Manage Your Cash Flow |
| Chapter #12 How To Achieve Peak Productivity |
| Chapter #13 How Entrepreneurs Attract Good Luck |
| Chapter #14 Why and How To Build Your Own Mini Conglomerate |
| Chapter #15 Using Your Business As a Path To Financial Independence |
| Chapter #16 How To Get a Business Out of Trouble |
| Chapter #17 A Few Final Thoughts On the New Economy |
