Cover image for Managing cross-cultural communication : principles and practice
Title:
Managing cross-cultural communication : principles and practice
Personal Author:
Publication Information:
Houndmills, Basingstoke Hampshire ; New York : Palgrave Macmillan, 2011
Physical Description:
xxii, 369 p. : ill. ; 24 cm.
ISBN:
9780230249530
Abstract:
"An accessible and lively introduction to the management of cross-cultural communication for undergraduate and graduate business students. Drawing on the latest research and incorporating the author's own extensive experience of working in different cultural settings, it addresses the core theory and practice. An essential course companion"-- Provided by publisher.

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30000010307351 HM1211 M38 2011 Open Access Book Book
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