Economics for Managers

Packed with managerially oriented applications, this book illustrates how managers apply theories and techniques to solve real-world problems while teaching future business leaders how to think analytically and make better decisions.

Part I Introduction

1 Introduction and Goals of the Firm

2 Fundamental Economic Concepts

2 A Differential Calculus Techniques in Management

Part II Demand and Forecasting

3 Demand Analysis

4 Estimating Demand

4 A Problems in Applying the Linear Regression Model

5 Business and Economic Forecasting

6 Managing in the Global Economy

Part III Production and Cost

7 Production Economics

7 A Maximization of Production Output Subject to a Cost Constraint

8 Cost Analysis

8A Long-Run Costs with a Cobb-Douglas Production Function

9 Applications of Cost Theory

Part IV Pricing and Output Decisions: Strategy and Tactics

10 Prices, Output,& Strategy: Pure and Monopolistic Competition

11 Price and Output Determination: Monopoly and Dominant Firms

12 Price and Output Determination: Oligopoly

13 Game-Theoretic Rivalry: Best-Practice Tactics

13A Entry Deterrence and Accommodation Games

14 Pricing Techniques and Analysis

14A Revenue Management

Part V Organizational Architecture and Regulation of Business

15 Contracting, Governance, and Organizational Form

15A Auction Design and Information

16 Government Regulation

17 Long-Term Investment Analysis

Appendix A The Time Value of Money

Appendix B Tables

Check Answers to Selected End-of-Chapter Exercises

Index

Web Appendix A Consumer Using Indifference Curve Analysis

Web Appendix B International Parity Conditions

Web Appendix C Production Decisions and Linear Programming

Web Appendix D Capacity Planning and Pricing against a Low-Cost Competitor: A Case Study

Web Appendix E Pricing of Joint Products and Transfer Pricing

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Summary

Summary

Table of Contents