Title:
Strategy : process, content, context : an international perspective
Personal Author:
Edition:
4th ed.
Publication Information:
New York, NY. : Cengage Learning, 2010
Physical Description:
xxiv, 975 p. : ill. (some col.) ; 26 cm.
ISBN:
9781408019023
Subject Term:
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010273670 | HD38 D49 2010 | Open Access Book | Book | Searching... |
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Summary
Summary
In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. The authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true stategic thinkers.
Table of Contents
| Part 1 Strategy |
| 1 Introduction. ? |
| Part 2 Strategy Process |
| 2 Strategic Thinking |
| 3 Strategy Formation |
| 4 Strategic Change. ? |
| Part 3 Strategy Content |
| 5 Business Level Strategy |
| 6 Corporate Level Strategy |
| 7 Network Level Strategy |
| Part 4 Strategy Context |
| 8 The Industry Context |
| 9 The Organizational Context |
| 10 The International Context. ? |
| Part 5 Purpose |
| 11 The Organizational Purpose? |
| Part 6 Cases |
