Cover image for Passengers' brand perception and awareness of full-service and low cost airlines : a case of Malaysia Airlines and AirAsia
Title:
Passengers' brand perception and awareness of full-service and low cost airlines : a case of Malaysia Airlines and AirAsia
Personal Author:
Publication Information:
2010
Physical Description:
xix, 165 p. : ill. (some col.) ; 30 cm.
General Note:
Supervisor : Dr Muhammad Zaly Shah Muhammad Hussien
Added Corporate Author:
DSP_DISSERTATION:
Thesis (Sarjana Sains (Perancangan dan Pengangkutan)) - Universiti Teknologi Malaysia, 2010

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FAB30000011799 HE9787.5.M3 V55 2010 raf Closed Access Thesis UTM Master Thesis (Closed Access)
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30000010299894 HE9787.5.M3 V55 2010 raf Closed Access Thesis UTM Master Thesis (Closed Access)
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SPS30000004011 HE9787.5.M3 V55 2010 raf Closed Access Thesis UTM Master Thesis (Closed Access)
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