Title:
AMA marketing toolbox : developing successful marketing strategies
Personal Author:
Publication Information:
Lincolnwood, Ill : NTC Business Books, 1993
ISBN:
9780844235806
Subject Term:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
---|---|---|---|---|---|
Searching... | 30000003662727 | HF5415.13 P39 1993 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Developed as part of the American Marketing Assocation Toolbox series, Developing Successful Marketing Strategies leads readers through the critical task of creating marketing strategies that get results and improve the bottom line.