Title:
Relationship marketing for competitive advantage : winning and keeping customers
Publication Information:
Oxford : Butterworth-Heinemann, 1995
ISBN:
9780750620208
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000004000299 | HF5415.5 R44 1995 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Presents eight articles on the subject of relationship marketing written by international experts in the field. Covers key concepts, industrial and services perspectives, climate and culture, employee commitment, customer satisfaction and commitment, and strategic planning. The editors supplement the articles with linking summaries and commentaries. Annotation c. by Book News, Inc., Portland, Or.
