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Author: Piercy, Nigel

Author

Cravens, David W.

(3)

Cravens, David W

(1)

(1)

Hooley, Graham J.

(1)

Le Meunier-FitzHugh, Kenneth

(1)

Nicolaud, Brigitte

(1)

Nicoulaud, Brigitte

(1)

Language

(7)

Format

(7)

Material Type

Open Access Book

Subject

Marketing -- Management

(6)

Marketing -- Decision making

(3)

Marketing -- Management -- Case studies

(3)

Target marketing

(2)

(1)

Sales management

(1)

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1.

Cover image for Strategic marketing

Strategic marketing

by

Cravens, David W.

Author

Cravens, David W., Piercy, Nigel

Format:

Call Number

HF5415.135 C72 2006

Edition

8th ed.

Publisher

McGraw-Hill Irwin,

Publication Date

2006

ISBN

9780072966343

Available:
Holds:
Copies:

SD_ILS:423510

2.

Cover image for Strategic marketing

Strategic marketing

by

Cravens, David W.

Author

Cravens, David W., Piercy, Nigel

Format:

Call Number

HF5415.135 C72 2013

Edition

10th ed.

Publisher

McGraw-Hill,

Publication Date

2013

ISBN

9780078028908

Available:
Holds:
Copies:

SD_ILS:811507

3.

Cover image for Strategic marketing

Strategic marketing

Strategic marketing

by

Cravens, David W.

Author

Cravens, David W., Piercy, Nigel

Format:

Call Number

HF5415.135 C72 2009

Edition

9th ed

Publisher

McGraw-Hill/Irwin,

Publication Date

2009

ISBN

9780073381008

Available:
Holds:
Copies:

SD_ILS:275493

4.

Cover image for Marketing strategy and competitive positioning

Marketing strategy and competitive positioning

by

Hooley, Graham J.

Author

Hooley, Graham J., Piercy, Nigel, Nicoulaud, Brigitte

Format:

Call Number

HF5415.127 H66 2012

Edition

5th ed.

Publisher

Pearson Financial Times/Prentice Hall,

Publication Date

2012

ISBN

9780273740933

Available:
Holds:
Copies:

SD_ILS:784026

5.

Cover image for Marketing strategy and competitive positioning

Marketing strategy and competitive positioning

Marketing strategy and competitive positioning

by

Hooley, Graham

Author

Hooley, Graham, Piercy, Nigel, Nicolaud, Brigitte

Format:

Call Number

HF5415.127 H66 2008

Edition

4th ed.

Publisher

Prentice Hall/Financial Times,

Publication Date

2008

ISBN

9780273706977

Available:
Holds:
Copies:

SD_ILS:280043

6.

Cover image for Market-led strategic change: making marketing happen in your organization

Market-led strategic change: making marketing happen in your organization

Market-led strategic change: making marketing happen in your organization

by

Piercy, Nigel

Author

Piercy, Nigel

Format:

Call Number

HF5415.13.P53 1992

Publisher

Butterworth-Heinemann,

Publication Date

1992

ISBN

9780750606707

Available:
Holds:
Copies:

SD_ILS:453610

7.

Cover image for The Oxford handbook of strategic sales and sales management

The Oxford handbook of strategic sales and sales management

The Oxford handbook of strategic sales and sales management

by

Cravens, David W

Author

Cravens, David W, Le Meunier-FitzHugh, Kenneth, Piercy, Nigel

Format:

Call Number

HF5415.13 O84 2011 r

Publisher

Oxford University Press,

Publication Date

2011

ISBN

9780199569458

Available:
Holds:
Copies:

SD_ILS:782978

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