Title:
Repositioning : marketing in an era of competition, change, and crisis
Personal Author:
Publication Information:
New York : McGraw-Hill, c2010
Physical Description:
iv, 217 p. ; 22 cm.
ISBN:
9780071635592
Abstract:
Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010253467 | HF5827.2 T765 2010 | Open Access Book | Book | Searching... |
