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Title:
Managerial economics in a global economy
Personal Author:
Edition:
3rd ed
Publication Information:
New York : MacMillan, 1996
ISBN:
9780070571150
Subject Term:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
---|---|---|---|---|---|
Searching... | 30000010056188 | HD30.22 S247 1996 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
The goal of this text is to provide a unifying framework for managerial decision-making around the theory of the firm. It integrates traditional managerial coverage with modern management techniques and theory, within the context of global economic realities.
Table of Contents
Preface |
About the Author |
Each ends with a summary, discussion questions, and problems |
Part 1 Introduction |
1 The Nature and Scope of Managerial Economics |
1.1 The Scope of Managerial Economics |
1.2 The Basic Process of Decision Making |
Case Study |
1.1 Peter Drucker--The Man Who Invented Management |
Case Study |
1.2 The Management Revolution |
1.3 The Theory of the Firm |
Case Study |
1.3 The Objective and Strategy of Firms in the Cigarette Industry |
1.4 The Nature and Function of Profits |
Case Study |
1.4 Profits in the Personal Computer Industry |
1.5 Business Ethics |
Case Study |
1.5 Business Ethics at Boeing |
Case Study |
1.6 Enron--Andersen, and Other Financial Disasters |
1.6 The International Framework of Managerial Economics |
Case Study |
1.7 The Rise of the Global Corporation |
Case Study |
1.8 The Global Business Leader |
Case Study |
1.9 Global Most Admired Companies |
Case Study |
1.10 Globalization and Terrorism |
1.7 Managerial Economics and the Internet |
Case Study |
1.11 The Most Important Internet Site Addresses for Managerial Economics |
Appendix 1 The Basics of Demand, Supply, and Equilibrium |
Case Study |
1.12 Changes in Demand and Supply and the Price of PCs |
Case Study |
1.13 Changes in Demand and Supply and Coffee Prices |
2 Optimization Techniques and New Management Tools |
2.1 Methods of Expressing Economic Relationships |
2.2 Total, Average, and Marginal Relationships |
Case Study |
2.1 Total, Average, and Marginal Cost in the U.S. Steel Industry |
2.3 Optimization Analysis |
Case Study |
2.2 Optimal Pollution Control |
2.4 Constrained Optimization |
Case Study |
2.3 Pursuing Multiple Objectives under Constraints by Global Corporations |
2.5 New Management Tools for Optimization |
Case Study |
2.4 Benchmarking at Xerox, Ford, and Mobil |
Case Study |
2.5 Total Quality Management at Johnson and Johnson, Motorola, General Electric, and Ford |
Case Study |
2.6 Reenginering at GE |
Case Study |
2.7 Applying Learning-Organization Principles at Ford and Southwest Airlines |
2.6 Other Management Tools for Optimization |
2.7 New Management Tools and Functional Specialization |
Case Study |
2.8 The American Business Model |
Case Study |
2.9 When Governance Rules Fail, Public Trust is Eroded |
Appendix 2 Differential Calculus and Optimization Techniques |
Part 2 Demand Analysis |
3 Demand Theory |
3.1 The Demand for a Commodity |
Case Study |
3.1 The Demand for Big Macs |
Case Study |
3.2 The Demand for Sweet Potatoes in the United States |
3.2 Price Elasticity of Demand |
Case Study |
3.3 Price Elasticities of Demand in the Real World |
3.3 Income Elasticity of Demand |
Case Study |
3.4 Income Elasticities of Demand in the Real World |
3.4 Cross-Price Elasticity of Demand |
Case Study |
3.5 Cross-Price Elasticities of Demand in the Real World |
Case Study |
3.6 Substitution between Domestic and Foreign Goods |
3.5 Using Elasticities in Managerial Decision Making |
Case Study |
3.7 Demand Elasticities for Alcoholic Beverages in the United States |
3.6 International Convergence of Tastes |
Case Study |
3.8 Gillette Introduces Sensor and Mach3 Razors--Two Truly Global Products |
Case Study |
3.9 Ford's World Car(s) |
3.7 Electronic Commerce |
Case Study |
3.10 e-Commerce at Amazon.com |
Case Study |
3.11 eBay and Some Internet Veterans are Cashing In |
Appendix 3 Behind the Market Curve-The Theory of Consumer Choice |
4 Demand Estimation |
4.1 The Identification Problem |
4.2 Marketing Research Approaches to Demand Estimation |
Case Study |
4.1 Micromarketing: Marketers Zero In on Their Customers |
Case Study |
4.2 Estimation of the Demand for Oranges by Market Experiment |
Case Study |
4.3 Reaching Consumers in the Vanishing Mass Market |
4.3 Introduction to Regression Analysis |
4.4 Simple Regression Analysis |
4.5 Multiple Regression Analysis |
4.6 Problems in Regression Analysis |
4.7 Demand Estimation by Regression Analysis |
4.8 Estimating the Demand for U.S. Imports and Exports |
Case Study |
4.5 Price and Income Elasticities of Imports and Exports in the Real World |
Case Study |
4.6 The Major Commodity Exports and Imports of the United States |
Case Study |
4.7 The Major Trade Partners of the United States |