Maximize your social : a one-stop guide to building a social media strategy for marketing and business success

Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create--and execute upon--their social media for business road map.

Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker

Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself--and do it right.

Author Notes

NEAL SCHAFFER, named a Forbes Top 50 Social Media Power Influencer two years in a row, is the creator of Advertising Age 's Top 100 Global Marketing Blog, Windmill Networking (recently rebranded as Maximize Social Business), and a global speaker on social media who also teaches as part of Rutgers University's Mini-MBA(tm) in Social Media Marketing Program. As a leading social media strategist, Neal has created social media strategies, coached implementation, and helped train dozens of companies, from startups and small businesses to Fortune 500 enterprises and even a Grammy Award-winning musician. Neal has previously written two award-winning books on LinkedIn. His work has been recognized by the media, appearing in the Wall Street Journal, Bloomberg Businessweek, Forbes , Yahoo!, and the American Express OPEN Forum.

Introduction	p. 1
Chapter 1 Reality Check: The Permeating Trends of Social Media and Social Business	p. 5
Chapter 2 A Social Media Strategy: The Framework for the Ever-Changing World of Social Media	p. 13
Chapter 3 Determining Objectives and Background for Your Social Media Program	p. 19
Chapter 4 Auditing Your Social Media Program	p. 27
Chapter 5 Core Elements and Concepts in Your Social Media Strategy	p. 35
Chapter 6 Blogging as an Essential Part of Every Social Media Strategy	p. 53
Chapter 7 Maximizing Your Facebook Presence	p. 59
Chapter 8 Maximizing Your Twitter Presence	p. 71
Chapter 9 Maximizing Your LinkedIn Presence	p. 83
Chapter 10 Maximizing Your Google+ Presence	p. 91
Chapter 11 Maximizing Visual Social Networks	p. 103
Chapter 12 Determining Staffing Roles and Responsibilities	p. 119
Chapter 13 Onboarding Your Social Media Strategy	p. 131
Chapter 14 Managing the Risks	p. 145
Chapter 15 Creating Your PDCA Workflow	p. 157
Chapter 16 Integrating Your Social Media Strategy	p. 167
Chapter 17 The ROI of Your Social Media Strategy	p. 177
Chapter 18 Conclusion: The Future Evolution of Social Media and Your Social Media Strategy	p. 185
Notes	p. 191
Acknowledgments	p. 203
About the Author	p. 207
Index	p. 209

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Table of Contents