Cover image for New perspectives on e-commerce : introductory
Title:
New perspectives on e-commerce : introductory
Personal Author:
Publication Information:
Australia : Thomson Learning, 2001
ISBN:
9780619019297

Available:*

Library
Item Barcode
Call Number
Material Type
Item Category 1
Status
Searching...
30000005164466 HF5548.32 P47 2001 Open Access Book Book
Searching...

On Order

Summary

Summary

Part of the New Perspectives Series, this text provides an excellent introduction to e-commerce. Using a case-based approach, students learn the fundamentals of e-commerce through real-life business scenarios.


Table of Contents

Chapter 1 What is Electronic Commerce?
Chapter 2 Creating a Successful Web Presence
Chapter 3 Building an Online Store
Chapter 4 Electronic Commerce Security
Chapter 5 Electronic Payment Systems
Chapter 6 International, Legal, and Ethical Issues
Appendix A Careers in Electronic Commerce