Title:
Exploring corporate strategy : text and cases
Personal Author:
Edition:
7th ed.
Publication Information:
Harlow, Essex : Prentice Hall/Financial Times, 2005
ISBN:
9780273687344
General Note:
Accompanied by study guides : Student access kit (HD30.28 J65533 2005)
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Summary
Summary
This strategy textbook covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. This version of the text includes 35 long case studies from a variety of industries worldwide.
Table of Contents
Part One Introduction |
1 Introducing strategy Commentary on Part I: Strategy lenses |
Part Two The Strategic Position |
2 The Environment |
3 Strategic Capability |
4 Expectations and Purposes Commentary on Part II: Coping with complexity: the business idea |
Part Three Strategic Choices |
5 Business-Level Strategy |
6 Corporate-Level and International Strategy |
7 Directions and Methods of Development Commentary on Part III: Strategy selection |
Part Four: Strategy In Action |
8 Organising for Success |
9 Enabling Success |
10 Managing Strategic Change Commentary on Part IV: Strategy into Action |
Part Five: How Strategy Develops |
11 Understanding Strategy Development Commentary on Part V |
Strategy development in organisations |