Cover image for Exploring corporate strategy : text and cases
Title:
Exploring corporate strategy : text and cases
Personal Author:
Edition:
7th ed.
Publication Information:
Harlow, Essex : Prentice Hall/Financial Times, 2005
ISBN:
9780273687344
General Note:
Accompanied by study guides : Student access kit (HD30.28 J65533 2005)

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30000004986315 HD30.28 J653 2005 Open Access Book Book
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30000010120510 HD30.28 J6533 2005 Closed Access Book 1:BOOK_ARC
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30000010120210 HD30.28 J653 2005 Open Access Book Book
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30000010160231 HD30.28 J653 2005 Open Access Book Book
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Summary

Summary

This strategy textbook covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. This version of the text includes 35 long case studies from a variety of industries worldwide.


Table of Contents

Part One Introduction
1 Introducing strategy Commentary on Part I: Strategy lenses
Part Two The Strategic Position
2 The Environment
3 Strategic Capability
4 Expectations and Purposes Commentary on Part II: Coping with complexity: the business idea
Part Three Strategic Choices
5 Business-Level Strategy
6 Corporate-Level and International Strategy
7 Directions and Methods of Development Commentary on Part III: Strategy selection
Part Four: Strategy In Action
8 Organising for Success
9 Enabling Success
10 Managing Strategic Change Commentary on Part IV: Strategy into Action
Part Five: How Strategy Develops
11 Understanding Strategy Development Commentary on Part V
Strategy development in organisations