Title:
Legends in marketing. Kent B. Monroe
Personal Author:
Series:
Legends in marketing
Publication Information:
New Delhi, India ; Thousand Oaks : Sage Publications Pvt. Ltd, 2011
Physical Description:
7 v. : ill. ; 25 cm.
ISBN:
9788132105183
Personal Subject:
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010265544 | HF5415 M568 2011 v.1 | Open Access Book | Book | Searching... |
Searching... | 30000010265543 | HF5415 M568 2011 v.2 | Open Access Book | Book | Searching... |
Searching... | 30000010265542 | HF5415 M568 2011 v.3 | Open Access Book | Book | Searching... |
Searching... | 30000010265541 | HF5415 M568 2011 v.4 | Open Access Book | Book | Searching... |
Searching... | 30000010265540 | HF5415 M568 2011 v.5 | Open Access Book | Book | Searching... |
Searching... | 30000010265539 | HF5415 M568 2011 v.6 | Open Access Book | Book | Searching... |
Searching... | 30000010265538 | HF5415 M568 2011 v.7 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past 100 years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work.The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This third set in the series, consisting of 7 volumes, is a tribute to Professor Monroe, known as one of the Deans of Pricing teaches among other areas, Pricing Strategy, Tactics, Marketing Management and Research Method. His research areas include Behavioural Pricing and Consumer Shopping Behavior. This set includes:1: Processing of Price Information2: Comparative Price Advertising3: The Price-Quality-Value Relationship4: Price Fairness5: Research in Consumer Behavior6: Models, Theory, and Methods7: Pricing Management and Practice
Table of Contents
| Volume 1 Set IntroductionJaddish N Sheth |
| Volume IntroductionChezy Ofir |
| The Beginning: Adapting Psychophysics to Study How Price Information Is Processed |
| The Information Content of Prices: a preliminary model for estimating buyer responses |
| The Concept of Price Limits and Psychophysical Measurement: a Laboratory ExperimentM Venkatesan |
| Measuring Price Thresholds by Psychophysics and Latitudes of Acceptance |
| Psychophysics of Prices: a reappraisal |
| The Influence of Adaptation Levels On Subjective Price PerceptionsAlbert J Della Bitta |
| Identifying the Domain of Behavioral Pricing Research |
| Buyers' Subjective Perceptions of Price |
| Buyers' Subjective Perceptions of Price: An update of the evidenceSusan M Petroshius |
| Contextual Influences on Price Perceptions |
| Objective and Subjective Contextual Influences on Price Perceptions |
| Contextual Influences on Subjective Price PerceptionsAlbert J Della Bitta and Susan L Downey |
| Automatic Construction and Use of Contextual Information for Product and Price EvaluationsRashmi Adaval |
| The Effects of Framing Price Promotion Messages on Consumers' Perceptions and Purchase IntentionsShih-Fen Chen and Yung-Chien Lou |
| The Influence of Price Differences and Brand Familiarity on Brand Preferences |
| Processing Price Information: Incorporating Memory and Numerical Cognition Issues |
| Recall versus Recognition as a Measure of Price AwarenessChristine Powell and Pravat Choudhury |
| Remembering versus Knowing: Issues in Buyers' Processing of Price InformationAngela Y Lee |
| Memory-Based Store Price Judgments: The role of knowledge and shopping experienceChezy Ofir and Priya Raghubir and Gili Brosh and Amir Heiman |
| Effects of Learning and Choice Task Goals on Price Recall Accuracy and Confidence JudgmentsTridib Mazumdar |
| The Effects of Buyers' Intentions to Learn Price Information on Price EncodingTridib Mazumdar |
| Do Consumers Process Prices Like Numbers: Comparative judgments of numerals and pricesLan Xia |
| a Re-examination of Frequency-Depth Effects in Consumer Price JudgmentsAshok K Lalwani |
| Perspective of other Scholars |
| Vicki Morwitz, |
| Eesha Sharma |
| Russell Winer |
| Gilles Laurent |
| Marc Vanhuele |
| Chezy Ofir interviewsKent Monroe |
| Processing Price Information: Some Key Questions |
| Volume 2 Volume Introduction by Albert J Della BittaAlbert J Della Britta |
| Extending the Reference Price Concept |
| The Influence of Comparative Price Advertisements on Patronage BehaviorAlbert J Della Bitta |
| a Multivariate Analysis of the Perception of Value from Retail Price AdvertisementsAlbert J Della Bitta |
| Consumer Perceptions of Comparative Price AdvertisementsAlbert J Della Bitta and John M McGinnis |
| Effects of Shopping Information on Consumers' Responses to Comparative Price ClaimsEdward A. Blair and Judy Harris |
| Examining the Effects of Contextual Information |
| The Effects of Contextual Cues on Korean Consumers' Perceptions of Comparative Price AdvertisementsSoeun Hyun |
| Context Setting and Comparative Price Advertising Effects on the Acceptable Price RangeRobert I Roundtree |
| Extensions to Online Marketing |
| The Effect of Computer Anxiety on Price Value Tradeoffs in the Online EnvironmentRajneesh Suri and Julie Lee and Rajesh Manchanda |
| Price Communications in Online and Print Coupons: An Empirical AnalysisRajneesh Suri and Srinivasan Swaminathan |
| Perspectives of Other Scholars |
| Edward a Blair |
| Larry D Compeau |
| Ram Krishnan |
| Albert J Della Bitta InterviewsKent Monroe |
| Comparative Price Advertising: Some key questions |
| Volume 3 Volume IntroductionDhruv Grewal and Anne Roggeveen |
| Price (and Other Cues)-Quality-Value |
| The Effect of Price on Subjective Product EvaluationsR Krishnan |
| The Influence of Price on Product Perceptions and Product Choice |
| The Effect of Brand and Price Information on Subjective Product EvaluationsWilliam B Dodds |
| The Effect of Price, Brand Name and Store Name on Buyers' Perceptions of Product Quality: An integrative reviewAkshay R Rao |
| a Research Program for Establishing the Validity of the Price-Quality RelationshipWilliam B Dodds |
| The Effects of Price, Brand and Store Information on Buyers' Product EvaluationsWilliam B Dodds and Dhruv Grewal |
| The Role of Country of Origin Information on Buyers' Product Evaluations: An in-depth interview approachWai kwan Li |
| The Effects of Country of Origin, Brand and Price Information: a cognitive-affective model of buying intentionsWai kwan Li and Darius K-S Chen |
| Price and Customers' Perceptions of Value |
| Decomposing Perceived Value |
| Decomposing Perceived Product Value |
| The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value and Behavioral IntentionsDhruv Grewal and R Krishnan |
| Framing Effects on Buyers' Subjective Product EvaluationsJoseph Chapman |
| Moderating Variables |
| The Moderating Effect of Prior Knowledge on Cue Utilization in Product EvaluationsAkshay R Rao |
| The Effects of Time Constraints on Consumers' Judgments of Prices and ProductsRajneesh Suri |
| The Effects of Perceived Scarcity on Consumers' Processing of Price InformationRajneesh Suri and Chiranjeev Kohli |
| The Role of Prior Affect and Sensory Cues on Consumers' Affective and Cognitive Responses and Overall Perceptions of QualityLarry D Compeau and Dhruv Grewal |
| Perspectives of Other Scholars |
| Akshay R Rao |
| Valarie Zeithaml |
| Joel Urbany |
| Dhruv Grewal and Anne Roggeveen InterviewKent Monroe |
| Price-Quality-Value: Some Key Questions |
| Volume 4 Volume IntroductionLan Xia |
| Conceptual Foundations of Price Fairness Research |
| The Price is Unfair! a Conceptual Framework of Price Fairness PerceptionsLan Xia and Jennifer L. Cox |
| Perceived Price Fairness: a New Look at an Old ConstructMarielza Martins |
| The Price Is Unfair! Reforming Pricing ManagementLan Xia |
| Extending Price Fairness Research |
| The Many Routes to Price Unfairness PerceptionsLan Xia |
| Consumers' Perceptions of the Fairness of Price-Matching Refund PoliciesMonika Kukar-Kinney and Lan Xia |
| Effects of Consumers' Efforts on Price and Promotion Fairness PerceptionsLan Xia and Monika Kukar-Kinney |
| The Influence of Price Fairness on Customer Satisfaction: An empirical test in the context of automobile purchasesAndreas Herrmann and Lan Xia and Frank Huber |
| Perceived Price Fairness and Perceived Transaction ValueLan Xia |
| Price Fairness and Marketing on the Internet |
| Price Partitioning On the InternetLan Xia |
| Promotion Framing Effects on Consumers' Perceptions of Customized PricingFei Lee Weisstein |
| Dynamic Pricing on the Internet: a Price Framing ApproachFei Lee |
| Perspectives of Other Scholars |
| Sarah Maxwell |
| Lisa E. Bolton |
| Margaret Campbell |
| Lan Xia InterviewsKent Monroe |
| Price Fairness: Some questions and answers |
| Volume 5 Volume Introduction by Monika Kukar-Kinney and Nancy M RidgwayMonika Kukar-Kinney and Nancy M Ridgway |
| Consumer Buying Behavior |
| An Expanded Conceptualization and a New Measure of Compulsive BuyingNancy M Ridgway and Monika Kukar-Kinney |
| Identifying Consumers' Compulsive Buying Tendencies: Lessons Learned for Measuring Consumer-related PhenomenaNancy M Ridgway and Monika Kukar-Kinney |
| The Relationship between Consumers' Tendencies to Buy Compulsively and Their Motivations to Shop and Buy on the InternetNancy M Ridgway and Monika Kukar-Kinney |
| Does Excessive Buying For Self Relate To Spending On Pets?Nancy M Ridgway and Monika Kukar-Kinney and Emily Chamberlin |
| The Influence of Pre-Purchase Goals on Consumers' Perceptions of Price PromotionsLan Xia |
| a Path-Analytic Exploration of Retail Patronage InfluencesJoseph P Guiltinan |
| Identifying and Analyzing Consumer Shopping StrategiesJoseph P Guiltinan |
| Information Acquisition |
| The Moderating Effects of Learning Goals and the Acquisition of Product Information on the Limits of Price AcceptabilityRashmi Adaval |
| Consumer Information Acquisition: a Review and ExtensionLan Xia |
| The Effect of Unintended Information AcquisitionLan Xia |
| Beyond Information Search: Browsing as Consumer Information AcquisitionLan Xia |
| Re-thinking Information Objectivity and Its Effectiveness in Print CommunicationsChung-kue Hsu |
| Other Topics in Consumer Behavior |
| The Impact of the Internet and Consumer Motivation on Evaluation of PricesRajneesh Suri and Mary Long |
| The Effects of the Need for Cognition and Trait Anxiety on Price AcceptabilityRajneesh Suri |
| The Framing of Consumer Choices |
| Risk Perceptions and Risk Acceptability in Consumer Behavior: Conceptual Issues and an Agenda for Future ResearchJanet Oglethorpe |
| Determinants of Perceived Health and Safety Risks of Selected Hazardous Products and ActivitiesJanet Oglethorpe |
| Acr Fellows Address: Acr and Me |
| Editorial |
| Perspectives of Other Scholars |
| Madhu Viswanathan |
| Elizabeth Hirschman |
| Sharon E. Beatty |
| Monika Kukar-Kinney and Nancy M. Ridgway InterviewKent Monroe |
| Consumer Behavior Research: Some Key Questions |
| Volume 6 Volume IntroductionTridib Mazumdar |
| Pricing Models |
| Pricing Decision Models: Recent Developments and Research OpportunitiesTridib Mazumdar |
| Models for Pricing DecisionsAlbert J Della Bitta |
| Causes and Consequences of Price PremiumsAkshay R Rao |
| Pricing the Product Line during ScarcityAndris a Zoltners |
| a Multi-Period Integer Programming Approach to the Product Mix ProblemShyam Sunder and W Arthur Wells and Andris a Zoltners |
| Theoretical Developments in Marketing and Pricing |
| a Theoretical Approach for Determining Product Line PricesSusan M Petroshius |
| Theoretical and Methodological Developments in Pricing |
| Marketing Thought Task Force, Kent B Monroe, Chair |
| Developing, Disseminating and Utilizing Marketing Knowledge |
| Research Methods |
| Research Methods for Pricing Decisions |
| a Procedure for Integrating Outcomes Across StudiesR Krishnan |
| Effectiveness of Multiple Request Strategies: a Synthesis of Research ResultsEdward F Fern and Ramon Avila |
| Effect Size Estimates: Issues and Problems in InterpretationEdward F Fern |
| On Replications in Consumer Research |
| Perspectives of Other Scholars |
| Russell Winer |
| Dipankar Chakravarti |
| S.P. Raj |
| Tridib Mazumdar InterviewsKent Monroe |
| Models, Theory and Methods: Some Key Questions |
| Volume 7 Volume IntroductionManjit Yadav |
| Pricing and Marketing Management |
| Pricing and Sales Promotion |
| Managing the Pricing FunctionJohn T Mentzer |
| Pricing Practices that Endanger ProfitsJennifer L Cox |
| Some Common Myths Concerning Industrial Pricing |
| Extending the Concepts of Strategic Pricing |
| Guidelines for Better Pricing Decisions |
| Integrating Marketing and Finance |
| Using Leverage for Developing Pricing Strategies |
| Marketing Profitability Analysis |
| Pricing Decisions |
| New Product Pricing |
| Product-Line Pricing |
| Effect of Product Line Pricing Characteristics on Product EvaluationsSusan M Petroshius |
| An Experimental Inquiry into the Effect of Price on Brand PreferenceDavid M Gardner |
| Pricing to and through the Channel |
| Pricing in Separable Channels: The case of parallel importsB Rachel Yang and Reza H Ahmadi |
| Price Bundling |
| How Buyers Perceive Savings in a Bundle Price: An examination of a Bundle's transaction valueManjit S Yadav |
| Consumers Prior Purchase Intentions and Their Evaluation of Savings on Product BundlesRajneesh Suri |
| Effect of Consumers' Purchase Plans on the Evaluation of Bundle OffersRajneesh Suri |
| Pricing On the Internet |
| The Pricing of On-Line Services |
| Pricing on the Internet |
| Pricing and Public Policy |
| Some Lessons Learned from F.T.C. versus Staples |
| What Are the Benefits of Unit Pricing?Peter LaPlaca |
| Perspectives of Other Scholars |
| Joseph P Guiltinan |
| Ruth N Bolton |
| Thomas T Nagle |
| Manjit Yadav Interviews Kent Monroe |
| Pricing Management and Practice: Some key questions |
