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Title:
Net ready : strategies for succes in the e-conomy
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ISBN:
9780071352420

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30000004558015 HF5548.32 H37 2000 Open Access Book Advance Management
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30000004545798 HF5548.32 H37 2000 Open Access Book Book
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Summary

Summary

It is hard to open a newspaper or listen to a news report without being innundated with information about Internet business. The opportunites are endless, but the realities are harsh. One of the most brutal is that few companies, regardless of size or reputation, have truly succeeded in e-commerce. A rare exception to this is CISCO Systems.


Table of Contents

John Chambers
Forewordp. xi
Introduction: Net Readiness and How This Book Will Help You Be More Net Readyp. xiii
Acknowledgmentsp. xxix
Part I Strategies for Success in the E-conomy
1. The Four Pillars of Net Readinessp. 3
Leadershipp. 4
Governancep. 11
Competenciesp. 19
Technologyp. 26
2. Net Readiness Trends Enabled by the E-conomyp. 35
Content and Container: The Value Is in the Migrationp. 36
Processes Are Transforming from Simple to Complexp. 44
Industries Are Shifting from Static to Dynamic as Products and Services Mutate from Tangible to Intangiblep. 45
Customization: Constituents Are Becoming Less Forgiving and More Discerningp. 48
Distribution Channels Are Becoming More Adaptablep. 53
New Infomediaries Are Extracting Valuep. 55
In Convergence, There Is Opportunityp. 58
Digitization: Separation of Function and Formp. 61
Informatization: Smart Products Are Proliferatingp. 64
Compression: Transaction Costs Are Being Reducedp. 69
Advantage Is Becoming More Temporaryp. 72
3. Identifying Strategic Optionsp. 75
Quadrant I New Fundamentalsp. 79
Quadrant II Rational Experimentationp. 80
Quadrant III Breakthrough Strategiesp. 81
Quadrant IV Operational Excellencep. 81
4. Extended E-conomy Business Modelsp. 101
The E-Business Storefrontp. 102
Infomediaryp. 105
Trust Intermediaryp. 126
E-Business Enablerp. 132
Infrastructure Providers/Communities of Commercep. 136
Part II Techniques for Creating Sustainable E-conomy Value
5. Product and Market Transformationp. 149
Reconceive the Product or Servicep. 151
Redefine the Value Propositionp. 161
Move the Product Up the Food Chainp. 163
Separate the Function from the Formp. 172
6. Business Process Transformationp. 181
Unbundle and Outsource Processesp. 186
Assume Another Rolep. 188
Compress the Value Delivery Systemp. 201
Explode Price/Performance Ratiop. 202
7. Industry Transformationp. 207
Redefine the Basis of Competitionp. 208
Become the Channel Enablerp. 217
Redraw Industry Boundariesp. 221
Break Unbreakable Rulesp. 223
Part III Net Readiness Realities
8. Net Readiness at Cisco Systemsp. 237
9. Finding Order in Chaosp. 271
Decide if You Are a Rule Breaker, Rule Shaker, Rule Maker, or Rule Takerp. 273
Cannibalize Parts of Your Value Chain: Experiment with Eating Your Young or Someone Else Willp. 282
Be Opportunistic: Initiatives Must Be Continuously Questioned, Improved, and Explained to the Customerp. 282
Focus on What's in Motion Rather Than on What's Standing Stillp. 283
No One Can Go At It Alonep. 285
Upside Down: Suppliers and Customers Must Cooperate as Never Beforep. 286
Run, Don't Walkp. 287
It's the Network, Stupidp. 288
Smart-size the Offerp. 289
Think Brand Equity and Channel Equityp. 290
Planning Is Critical. Don't Do Itp. 291
Appendix A Net Readiness E-Business Planning Auditp. 295
Appendix B Comprehensive Net Readiness Scorecardp. 301
Indexp. 307