Cover image for The real value of training : measuring and analyzing business outcomes and the quality of ROI
Title:
The real value of training : measuring and analyzing business outcomes and the quality of ROI
Personal Author:
Publication Information:
New York : McGraw-Hill, c2011
Physical Description:
xvii, 302 p. : ill. ; 25 cm.
ISBN:
9780071759977

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30000010279737 HF5549.5.P35 S76 2011 Open Access Book Book
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Summary

Summary

GET THE TOOLS AND KNOW-HOW THAT MAKE ROI MORE THAN JUST A NUMBER

"Ron does such a great job answering the question that has baffl ed many learning professionals for years: How do we measure and demonstrate the value of training. Applying his methodology of ROI is inspiring in that the exercise helps to translate training activities into improved performance and, ultimately, tangible business outcomes, rather than mere calculation of numbers."

-- JUDY FENG, Director, Talent Management, Baxter Asia Pacific

"Those who have criticized ROI will be pleased with Stone's ROI Quality Analysis (RQA). HR directors and training managers will benefit from implementing this credible technique, and Stone's 'secret sauce ingredients' allow instructional designers to serve up a five-star training program."

-- STEPHANIE MOOSHEGIAN, Ph.D., Chair, Saint Louis University's Organizational Studies Program

"Loaded with robust and practical methodologies, templates, and proven tools, The Real Value of Training masterfully demystifies ROI. As a seasoned learning and development practitioner, I can now add a valuable ROI approach that when used with both tangible and intangible results tells a powerful story of how signifi cant learning events contribute to positive business outcomes. Great book!"

-- MERIBETH GERMINO, Master of Arts in Law and Diplomacy, Biopharmaceutical Industry Leadership Development Executive

"The uniqueness of this book is that it will benefit any leader who wants to transform the organization through training solutions totally focused on alignment with performance through integrating training with individual development and business goals."

-- VIDYADHAR S. DABHOLKAR, Head of Human Resource Development, HILTI Manufacturing India Pvt. Ltd.

The financial crisis and ensuing recession permanently changed how business is conducted. Executives and other decision makers, pressured to accomplish higher goals with lower budgets, are demanding greater levels of accountability from their people. And when it comes to investing in business processes, they want quantifiable proof that any new initiative will contribute to solving problems, serving customers, and improving the business.

The Real Value of Training gives you the tools not only to prove that your program will deliver solutions; it goes one step further, so you can explain exactly how much it will deliver. Presented by training ROI expert Ron Stone, The Real Value of Training offers an 11-step process for qualitatively and quantitatively measuring the value of training.

Stone's methodology brings ROI to a new level of scrutiny and credibility by helping you successfully:

Collect critical performance data Analyze results and adjust for causal influence and sustained impact Assign a monetary value to business-outcome data Calculate the fully loaded cost of the solution design Calculate the ROI and its level of quality Predict and quantify performance improvement

Using Stone's groundbreaking methods, you will create a training program that is powerful but flexible enough to refocus at a moment's notice, so it remains aligned with the organization's interests, no matter what happens--whether it's another economic meltdown or a shift in business strategy.

Take your training ROI to a new level of credibility! With The Real Value of Training , you have everything you need to verify that your training solution is directly aligned with business strategy and to determine and communicate its ultimate value to the organization.


Author Notes

Ron Stone is a globally recognized authority on analyzing and improving training and performance interventions and measuring results. President of the Center for Performance and ROI, Inc., he is the author of Aligning Training for Results and coauthor of The ROI Field Book , How to Measure Training Results , and The Human Resources Scorecard . Stone lives in Birmingham, AL.


Table of Contents

Acknowledgmentsp. VII
Introductionp. ix
Chapter 1 Talking about Performance Resultsp. 1
Viewing Results through a Performance-Centered Lensp. 1
Creating a Performance Design That Clients Will Supportp. 7
Business Metrics from A to Zp. 12
What Managers and C-Suite Executives Want to Knowp. 15
Chapter 2 Stone's Measurement and ROI Process: A View from Abovep. 19
Components of a Successful Evaluation Methodologyp. 20
Overview of Stone's Measurement and ROI Processp. 28
The Misunderstanding about ROI and the Benefit-Cost Ratiop. 33
Hurdle Rate for ROIp. 35
Criteria for Business Outcome and ROI Evaluation Decisionsp. 36
Chapter 3 Begin on the Right Foot: Partner to Create a Measurement Strategyp. 39
Step 1 Confirm Sponsorship and Negotiate Purpose and Expectations for the Evaluationp. 39
Step 2 Go/No-Go Evaluation Decisionp. 46
Step 3 Finalize the Evaluation Strategy and Collect Baseline Datap. 47
Beware the Silent Evaluationp. 56
Case Study Introductionp. 58
Case Study Part 1 TechRead Smart Metering Companyp. 58
Chapter 4 Collect Relevant Performance Datap. 65
Collecting Initial Reaction and Performance Readiness Datap. 65
Collecting Follow-up Performance Data Tips to Make Your Journey Easierp. 73
Credible Sources for Follow-up Performance Datap. 78
Eight Best Practice Methods to Collect Follow-up Performance Datap. 84
Twelve Key Focus Areas for Collecting Business Outcome and ROI Datap. 91
Case Study Part 2 TechRead Smart Metering Companyp. 102
Chapter 5 Analyze Results and Adjust for Causal Influencep. 109
Sending the Right Message to Stakeholdersp. 109
Credible Methods to Determine Causal Influencep. 113
The Causal Influence Decision: Using a Fail-Safe Tool to Choose a Methodp. 130
Case Study Part 3p. 132
Chapter 6 Analyze Results and Adjust for Sustained Impactp. 143
The Volatility of Modern-Day Organizations and Its Effect on Sustaining Performancep. 143
If It Can't Be Sustained, It Can't Be Claimedp. 145
The Serious Flaw of Overstating the ROIp. 146
Making Adjustments for Sustained Impactp. 151
Case Study Part 4: TechRead Smart Metering Companyp. 157
Chapter 7 Go/No-Go: Assign a Monetary Value to Business Outcome Datap. 163
In Search of ValueùTraining Is Not Alone The Distinction between Hard and Soft Datap. 164
To Be or Not to BeùAssigning a Monetary Valuep. 171
Credible Methods for Assigning a Monetary Valuep. 175
Determining Unit Value and Calculating an Overall Improvementp. 188
Case Study Part 5 TechRead Smart Metering Companyp. 195
Chapter 8 Calculate the Fully Loaded Cost of the Solution Designp. 199
Consequences of Failing to Use Fully Loaded Costs in ROI Calculationsp. 199
Cost Guidelinesp. 201
Avoid Improper Cost Comparisonsp. 202
Typical Cost Categoriesp. 204
Considerations and Tips about Costsp. 207
Capturing and Spreading Costs throughout the Life Cycle of a Programp. 211
TechRead Smart Metering Companyp. 217
Chapter 9 Calculating the Return on Investment and Assessing the Quality of ROIp. 219
The Before and After ROIp. 219
Benefits of Calculating a Postprogram ROIp. 221
Calculating the ROIp. 223
Analyzing the Quality of the ROI to Discover the Truthp. 224
Dealing with a Negative ROIp. 235
Case Study Part 7p. 239
Chapter 10 Measuring the Contribution of Solutions: Alternatives to ROIp. 243
The Significance of Intangible Benefitsp. 243
Conducting the Outcome Quality Analysis for Intangibles247
Case Study Part 8
Chapter 11 Communicate the Resultsp. 253
Communicating the Complete Storyp. 253
Comprehensive Format for Communicating the Resultsp. 255
Tips for Communicating with Executives about Resultsp. 258
Three Channels of Follow-upp. 262
Case Study Part 9 TechRead Smart Metering Companyp. 264
Chapter 12 Opportunity Forecasting: Predicting Performance Improvement and ROIp. 271
Benefits of Forecastingp. 271
Realities of Forecastingp. 273
Two Approaches to Forecasting ROIp. 276
Predelivery Opportunity ForecastingùImplementing the Guidelinesp. 280
Referencesp. 289
Indexp. 291