Summary

Despite the plunge in the markets over the past year, many professional traders have made a fortune. Yet, individual investors have, for the most part, seen their portfolios deteriorate. What's the secret? In many cases, short selling is the technique that tips the scale. While individual investors often hear such phrases as going short, short interest, and short squeeze, there is little explanation in the financial media about these concepts. The perception is that short-selling is too risky for individual investors. In fact, most have assumed that only professionals like George Soros and Manuel Ascensio, can - or even should - participate in short selling. Today's investors, though, are not only smarter, but willing to take chances that could result in higher returns. Most books on the subject are geared toward professionals and treat short selling as highly technical. The Streetsmart Guide to Short Selling is the first book to explain the technique for individual investors. Since individuals finally have come to the realization that the market doesn't always go up, they also are realizing that there is a way to profit when stocks start to tank. Short selling can give inves