Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000004753293 | HF5548.32 T55 1999 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.
Author Notes
Paul H. Timmers is at the European Commission Information Society Directorate-General, Head of Sector for electronic commerce in the European Union's research and technology development and business pilot programme. He has also been Secretary to the G8 Global Marketplace for SMEs, a global collaboration to promote electronic commerce for small and medium-sized enterprises. Before joining the European Commission, Paul Timmers was manager of a software development and product management department in a large multinational computer and telecommunications firm. Dr Timmers holds a PhD in theoretical physics from the University of Nijmegen in the Netherlands and an MBA from Warwick Business School in the United Kingdom.
Table of Contents
| Foreword |
| Preface |
| About the Author |
| Acknowledgements |
| Introduction |
| Key Features of Internet Electronic Commerce |
| Business Models for Electronic Commerce |
| Business-to-Business Electronic Commerce Cases |
| Markets and Competition |
| Marketing Strategies and Programmes |
| Roadmap for Business-to-Business Electronic Commerce |
| Bibliography |
| Endnotes |
| Subject Index |
