Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000004882605 | HF5548.32 E34 2002 | Open Access Book | Book | Searching... |
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Summary
Summary
For one/two-semester courses in Electronic Commerce. One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology.* NEW-Seven new chapters. * Introduces students to the digital economy, e-marketplaces, EC services, auctions, e-government, C2C and intrabusiness, security, order fulfillment and M-commerce. * NEW-Revised and updated content throughout-Includes Internet marketing; company-centered B2B; web application development; and strategy. * Reflects the changes and period of consolidation that EC is going through, and focuses on the trend of proper strategy and implementation. * NEW-More exercises-Including role-playing and approximately 700 review and discussion questions and classroom projects. * Measures students comprehension and ability to apply knowledge, he
Author Notes
Senior Lecturer, University of Stirling.
050
Table of Contents
| I A Real Revolution |
| 1 Overview of Electronic Commerce |
| Appendix: Supply and value chains |
| 2 The Digital Economy |
| II B2C Ec Internet Marketing |
| 3 Retailing in Electronic Commerce (e-Tailing) |
| 4 Internet Consumers, e-Service, and Market Research |
| Appendix: CRM |
| 5 Advertisement in E-Commerce |
| III B2B EC |
| 6 Company-Centric B2B |
| Appendix: From Traditional to Internet-Based EDI |
| 7 E-Marketplaces and B2B Exchanges |
| Appendix: The Extranets |
| 8 B2B Support Services |
| IV Other Ec Models And Applications |
| 9 Dynamic Pricing: Auctions and More |
| 10 Service Industries, Online Publishing, and Knowledge Dissemination |
| 11 Intrabusiness, e-Government, and More |
| V Building Ec Systems |
| 12 Building E-Commerce Applications and Infrastructure |
| Appendix 12A Building an Application with Yahoo! Store |
| 13 E-Commerce Security |
| 14 Electronic Payment Systems |
| 15 Order Fulfillment, Logistics, and Supply Chain Management |
| VI Implementing Ec |
| 16 EC Strategy and Implementation |
| 17 The Regulatory Environment of Electronic Commerce |
| 18 E-Communities, Global, and Other Issues in EC |
| 19 M-Commerce |
| Appendices |
| A Infrastructure for EC |
| B Web Tools, Web Page Design and Creation |
| C Web Programming |
| D Intelligent Agents. (Located on the Text Website) |
