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Summary
Summary
Sustainability is now the greatest business imperative, yet how do you actually develop and implement a sustainability plan if you aren't an expert?From the authors of the award-winning handbook The Business Guide to Sustainability comes this highly practical guide to designing and implementing a customized sustainability plan in any business, organization or government department of any type and scale.This step-by-step guide explains how to create a sustainability plan and sustainability report. Each chapter has two vital sections. The first contains background reading, tips and case examples to help you be successful. The second presents a set of methods each with step-by-step instructions and a selection matrix to help choose the best methods. The book also contains sample worksheets and exercise materials that can be copied for organization-wide use.
Author Notes
Darcy Hitchcock and Marsha Willard are authors of The Business Guide to Sustainability, winner of Choice Magazine's Outstanding Academic Title award for 2007. Their firm, AXIS Performance Advisors, is based in Portland, Oregon. They both teach in Bainbridge Graduate Institute's MBA in Sustainable Business and the executive management team for the International Society of Sustainability Professionals.
Table of Contents
List of Figures, Tables and Boxes | p. ix |
Foreword | p. xiii |
Acknowledgements | p. xv |
List of Acronyms and Abbreviations | p. xvii |
Introduction | p. xix |
Who should read this book? | p. xxi |
How this book is structured | p. xxi |
Definition of terms used in this book and process | p. xxiii |
Sustainability plans versus assessments what's the difference and which do you need? | p. xxiii |
Sustainability assessments | p. xxiii |
Sustainability planning | p. xxiv |
When you need both | p. xxv |
Resources: Broad sustainability assessment tools | p. xxvi |
Tailoring a planning process to your needs | p. xxvi |
Fast track to a sustainability plan | p. xxvii |
Variations on the process for more advanced organizations | p. xxix |
1 Preparing for Change | p. 1 |
Concepts and case examples | p. 1 |
Keys to success in any organizational change initiative | p. 1 |
Special considerations for sustainability initiatives | p. 6 |
What to do before creating a sustainability plan | p. 7 |
Resources | p. 10 |
Methods and instructions | p. 10 |
Readiness assessment | p. 11 |
Lessons from the past | p. 11 |
Stages of implementation assessment | p. 12 |
Champion assessment | p. 13 |
Strategies for system change | p. 14 |
2 Refining the Business Case | p. 17 |
Concepts and case examples | p. 17 |
Right action, wrong reason? | p. 19 |
Why organizations pursue sustainability | p. 20 |
Resources for making the business case | p. 21 |
Methods and instructions | p. 22 |
Worldwide trend cards | p. 22 |
Swot analysis | p. 34 |
Long-term sustainability strategy | p. 34 |
3 Creating the Vision of Sustainability | p. 37 |
Concepts and case examples | p. 37 |
Hierarchy of frameworks and tools | p. 40 |
Long-term visioning | p. 44 |
Tips for establishing a vision | p. 45 |
Resources | p. 47 |
Methods and instructions | p. 47 |
Framework-based visioning | p. 47 |
Threats and opportunities | p. 48 |
Backcasting | p. 49 |
New business models | p. 51 |
4 Identifying Impacts and Priorities | p. 53 |
Concepts and case examples | p. 53 |
Multilevel approach to analysing impacts | p. 54 |
Look beyond the obvious | p. 54 |
Reveal new sources of process inefficiency | p. 54 |
Go beyond your gates | p. 55 |
Tips for getting the most out of your impact analysis | p. 55 |
Resources for reporting and metrics | p. 56 |
Methods and instructions | p. 56 |
High-level impact assessment | p. 56 |
Aspect-and impact-weighted criteria assessment | p. 59 |
Process mapping | p. 62 |
5 Developing Sustainability Metrics and Reports | p. 65 |
Concepts and case examples | p. 65 |
Fundamental principles | p. 66 |
Should targets be realistic or audacious? | p. 69 |
Linking your metrics to your framework | p. 69 |
A shortlist of critical metrics | p. 72 |
Data traps to avoid | p. 72 |
Narrow down your list of metrics | p. 73 |
Tips on designing graphs | p. 73 |
Resources related to reporting and metrics | p. 75 |
Methods and instructions | p. 77 |
Sustainability scorecard | p. 78 |
Metrics worksheet | p. 78 |
Sustainability report template | p. 79 |
6 Developing an Implementation Strategy and Choosing Projects | p. 83 |
Concepts and case examples | p. 83 |
Developing a long-term plan to reach sustainability | p. 83 |
Making decisions regarding where and how to start | p. 85 |
Developing a system for choosing projects | p. 85 |
Managing the load | p. 88 |
Tips for choosing projects | p. 89 |
Resources | p. 90 |
Methods and instructions | p. 90 |
Long-term project plan | p. 90 |
Opportunity finder | p. 94 |
Stakeholder assessment | p. 94 |
Weighted criteria chart | p. 97 |
7 Developing Effective Management Systems | p. 99 |
Concepts and case examples | p. 99 |
Four elements of a management system | p. 99 |
How do an EMS and SMS differ? | p. 101 |
Signs that you need a better management system | p. 102 |
Different ways of achieving the same ends | p. 102 |
Tips for creating a management system | p. 106 |
Resources | p. 106 |
Methods and instructions | p. 108 |
Sustainability policy | p. 108 |
SMS improvement opportunities | p. 109 |
SMS process summary | p. 110 |
Gap analysis | p. 110 |
Formal management review | p. 114 |
8 Determining the Structures Needed to Manage the Effort | p. 115 |
Concepts and case examples | p. 115 |
Sustainability director/coordinator responsibilities | p. 115 |
Steering committee responsibilities | p. 117 |
Teams | p. 119 |
Resources | p. 124 |
Methods and instructions | p. 125 |
Sustainability structure | p. 125 |
Responsibility list | p. 126 |
Team pre-launch | p. 127 |
Team review agenda | p. 129 |
Critical incident analysis | p. 130 |
9 Informing and Involving Employees | p. 131 |
Concepts and case examples | p. 131 |
Sharing information | p. 131 |
Eliciting input and participation | p. 134 |
Training on sustainability | p. 135 |
Special challenges regarding the topic of sustainability | p. 137 |
Tips | p. 138 |
Resources | p. 140 |
Methods and instructions | p. 141 |
Communication plan | p. 141 |
Training plan | p. 143 |
Lesson plan | p. 143 |
Everyday choices | p. 143 |
Impact assessment | p. 147 |
Personal sustainability assessment | p. 147 |
References | p. 153 |
Appendix 1 Troubleshooting Tips | p. 157 |
Appendix 2 Team Pre-launch Handout and Worksheet | p. 163 |
Index | p. 169 |