Economics for business : blending theory and practice

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ JB	30000010126362	HD30.22 W67 2005	Open Access Book	Book	Searching... Unknown
Searching... PSZ JB	30000010257333	HD30.22 W67 2005	Open Access Book	Book	Searching... Unknown

Economics in Business is a concise, business focused book which illustrates how the ideas and perspectives of economics can help us make sense of the world in which we live. This book analyses the business world first and then applies the relevant economic theories. Business models such as Porter¿s five-forces are used to explain the relevance of the theory to business life and the real problems faced by firms and managers. This is a highly accessible book which communicates complex ideas in a straightforward and easy to understand manner.

The book is suitable for undergraduate students studying a one-semester business economics course. The book will also be appropriate for DMS students and MBA modules in economics.

Part 1 The Firm in its Environment

1 Studying business economics

2 Organisation for production: practical and theoretical

Part 2 Demand and Supply

3 Consumer and market demand

4 Consumer behaviour

5 Supply, costs and profits

6 Firms' objectives and behaviour

Part 3 Markets and Prices

7 Market structures

8 Conduct and performance

9 Pricing in theory and practice

10 International markets

Part 4 Government, Firms and Markets

11 Government and business

12 The macroeconomic environment of the firm

13 Human resource issues

14 Business, government and the natural environment

Part 5 Analysis for Business Decision Making

15 Linking business economics and business decision making

16 Estimating and forecasting techniques

Index

Available:*

On Order

Summary

Summary

Table of Contents