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Summary
Summary
How do we transform our business into e-business? This is the challenge that many traditional companies are facing. As the framework for business changes, these traditional companies must continually adapt and innovate in order to survive. The old rules of business no longer apply.
Reviews 2
Publisher's Weekly Review
Although sometimes hyperbolic, Sawhney, an influential professor at Northwestern's business school, and co-writer Zabin provide a comprehensive conceptual framework for conducting e-business that sets their effort apart from the summer's many similar books. Targeting senior management, the authors outline their seven steps (vision, evolution, strategy, synchronization, infrastructure, capitalization and organization) for leveraging a company's advantages. (June) (c) Copyright PWxyz, LLC. All rights reserved
Booklist Review
Blackwell and Sawhney are the primary authors, respectively, of these two books that examine the current state of e-business and electronic commerce. Blackwell is a professor at Ohio State; Sawhney, at Northwestern. Both are highly sought-after consultants. And both arrive at virtually identical conclusions. Blackwell asserts that "pure-play dot-coms that fail to offer something traditional retailers don't or can't . . . will die unless they establish a physical presence . . . ." Sawhney, speaking at the World Economic Forum, said that "the pure-play online company is being exposed as a myth." Blackwell is also the author of From Mind to Market: Reinventing the Retail Supply Chain (1997). Now he argues that consumers override technology in importance, that few consumers do their shopping online, that the Internet is more important as a marketing tool than as a sales channel, that online retailing will at best achieve profitability levels that correspond to catalog operations, and that the most successful businesses will be ones that belong to the most efficient supply chains. Blackwell goes on to demonstrate how to "master the `commerce' rather than the `e' of e-commerce." Sawhney has made waves in academic circles by favoring industry publications like Business 2.0 and Red Herring over academic journals. Business Week named Sawhney one of its "e-biz 25" last May, calling him a "John Maynard Keynes for the Net age: A theorist ready to bet on his ideas." In Seven Steps, he admits to "paint[ing] many topics with broad brushstrokes," but he makes it clear that e-business and e-commerce are not synonymous. E-business is the "use of the Net, in combination with other network technologies and forms of electronic communication, to enable any type of business activity," and Sawhney offers a panoply of ideas for transforming existing businesses into e-businesses. --David Rouse
