Title:
Preparing the business plan
Personal Author:
Edition:
12th ed.
Publication Information:
Mason, Ohio : Thomson/South-Western, 2003
Physical Description:
1 CD-ROM ; 12 cm
ISBN:
9780324165951
General Note:
Accompanies text entitled : small business management : an entrepreneurial emphasis (HD62.7 L66 2003)
Subject Term:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000004890368 | CP 2242 | Computer File Accompanies Open Access Book | Compact Disc Accompanies Open Access Book | Searching... |
On Order
Table of Contents
| Part I Entrepreneurship: A World of Opportunity |
| Ch 1 The Entrepreneurial Life |
| Ch 2 Entrepreneurial Integrity: A Gateway to Small Business Opportunity |
| Part 2 Starting From Scratch or Joining An Existing BusinesS |
| Ch 3 Getting Started |
| Ch 4 Franchises and Buyouts |
| Ch 5 The Family Business |
| Part 3 Developing The New Venture Business Plan |
| Ch 6 The Business Plan: Visualizing the Dream |
| Ch 7 The Marketing Plan |
| Ch 8 The Human Resources Plan: Managers, Owners, Allies, and Directors |
| Ch 9 The Location Plan |
| Ch 10 The Financial Plan: Projecting Needs |
| Ch 11 The Financial Plan: Finding Sources of Funding |
| Ch 12 Planning the Harvest |
| Part 4 Focusing On The Customer: Marketing Growth Strategies |
| Ch 13 Customer Relationships: The Key Ingredient |
| Ch 14 Product and Distribution Plans |
| Ch 15 Pricing and Credit Decisions |
| Ch 16 Promotional Planning |
| Ch 17 Global Marketing |
| Part 5 Managing Growth In The Small Business |
| Ch 18 Professional Management in the Entrepreneurial Firm |
| Ch 19 Managing Human Resources |
| Ch 20 Managing Operations |
| Ch 21 Managing Risk in the Small Firm |
| Part 6 Understanding What The Numbers Mean |
| Ch 22 Managing the Firm?s Assets |
| Ch 23 Evaluating Firm Performance |
