Cover image for The effect of marketing mix on guest satisfaction and guest retention in five star hotels
Title:
The effect of marketing mix on guest satisfaction and guest retention in five star hotels
Personal Author:
Publication Information:
2013
Physical Description:
xv, 119 p. : ill. ; 30 cm.
General Note:
Supervisor : Dr. Noor Hazarina Hashim

Also available in printed version : CP 052864 ra
Added Author:
Added Corporate Author:
DSP_DISSERTATION:
Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2013

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32100000000954 HD1393.26.H67 R66 2013 raf Closed Access Thesis UTM Master Thesis (Closed Access)
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35000000016481 HD1393.26.H67 R66 2013 raf Closed Access Thesis UTM Master Thesis (Closed Access)
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