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1. 
Cover image for Marketing : connecting with customers
2. 
Cover image for Marketing Mosaic : Elements Driving Consumers and Business
3. 
Cover image for Value-based marketing for bottom-line success : 5 steps to creating customer value
4. 
Cover image for College student satisfaction: marketing's approach for evaluating higher education
5. 
Cover image for Emotion marketing : the hallmark way of winning customers for life
6. 
Cover image for Quality facility management : a marketing and customer service approach
7. 
Cover image for Relationship marketing for competitive advantage : winning and keeping customers
8. 
Cover image for UNDERSTANDING CUSTOMERS IN SERVICE INDUSTRY
9. 
Cover image for Customer Value Creation Behavior
10. 
Cover image for Double your business : how to break through the barriers to higher growth, turnover and profit
11. 
Cover image for Winning the customer : turn consumers into fans and get them to spend more
12. 
Cover image for How to market to people not like you : "know it or blow it" rules for reaching diverse customers