Cover image for GUERRILLA MARKETING : HOW TO MAKE BIG PROFITS FROM A SMALL BUSINESS
Title:
GUERRILLA MARKETING : HOW TO MAKE BIG PROFITS FROM A SMALL BUSINESS
Personal Author:
Physical Description:
342 pages : illustrations ; 23 cm.
ISBN:
9780749914318

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30000010371105 HF5415 L665 1993 Open Access Book Gift Book
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Summary

Author Notes

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.

(Bowker Author Biography)