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Material Type: Open Access Book

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Subject: Marketing -- Management

Author

Aaker, David A.

(1)

(1)

(1)

Donnelly, James H.

(1)

(1)

Hamper, Robert J.

(1)

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(1)

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Stonehouse, George

(1)

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Language

(9)

Format

(9)

Subject

Business planning

(3)

Strategic planning

(3)

Competition, International

(1)

Corporate planning

(1)

Customer relations

(1)

Industrial management

(1)

International business enterprises -- Management

(1)

Internet marketing

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Marketing research

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Strategic alliances (Business)

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Strategic planning -- History

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Success in business

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1.

Cover image for Hazards of growth : how to succeed through company planning

Hazards of growth : how to succeed through company planning

Hazards of growth : how to succeed through company planning

by

Hake, Bruno

Author

Hake, Bruno

Format:

Call Number

HD31 H354 1974

Publisher

Longman,

Publication Date

1974

ISBN

9780582450202

Available:
Holds:
Copies:

SD_ILS:180966

2.

Cover image for A preface to marketing management

A preface to marketing management

by

Peter, J. Paul

Author

Peter, J. Paul, Donnelly, James H.

Format:

Call Number

HF5415.13 P388 2011

Edition

Twelfth ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2011

ISBN

9780073529967 9780071221115

Available:
Holds:
Copies:

SD_ILS:642318

3.

Cover image for Trout on strategy : capturing mindshare, conquering markets

Trout on strategy : capturing mindshare, conquering markets

Trout on strategy : capturing mindshare, conquering markets

by

Trout, Jack

Author

Trout, Jack

Format:

Call Number

HF5415.13 T76 2004

Publication Date

2004

ISBN

9780071437943

Available:
Holds:
Copies:

SD_ILS:395361

4.

Cover image for Global and transnational business : strategy and management

Global and transnational business : strategy and management

by

Stonehouse, George

Author

Stonehouse, George

Format:

Call Number

HD62.4 G564 2004

Edition

2nd ed.

Publisher

John Wiley & Sons,

Publication Date

2004

ISBN

9780470851265

Available:
Holds:
Copies:

SD_ILS:405712

5.

Cover image for Demand driven! : six steps to creating an ecosystem of demand for your business

Demand driven! : six steps to creating an ecosystem of demand for your business

by

Manning, Bo

Author

Manning, Bo, Thorne, Chris

Format:

Call Number

HF5415.13 M364 2003

Publisher

McGraw Hill,

Publication Date

2003

ISBN

9780071400367

Available:
Holds:
Copies:

SD_ILS:354398

6.

Cover image for Developing business strategies

Developing business strategies

Developing business strategies

by

Aaker, David A.

Author

Aaker, David A.

Format:

Call Number

HD30.28 A23 1998

Edition

5th ed.

Publisher

John Wiley & Sons,

Publication Date

1998

ISBN

9780471183648

Available:
Holds:
Copies:

SD_ILS:113283

7.

Cover image for Market focus : achieving and sustaining marketing effectiveness

Market focus : achieving and sustaining marketing effectiveness

Market focus : achieving and sustaining marketing effectiveness

by

Brown, Rick

Author

Brown, Rick

Format:

Call Number

HF5415.13 B76 1993

Publisher

Butterworth-Heinemann,

Publication Date

1993

ISBN

9780750608879

Available:
Holds:
Copies:

SD_ILS:481825

8.

Cover image for Strategic market planning

Strategic market planning

by

Hamper, Robert J.

Author

Hamper, Robert J., Baugh, L. Sue

Format:

Call Number

HF5415.13 H35 1990

Publisher

NTC Business Books,

Publication Date

1992 1990

ISBN

9780844232164

Available:
Holds:
Copies:

SD_ILS:105019

9.

Cover image for Megamarketing

by

Kotler, Philip

Author

Kotler, Philip

Format:

Call Number

MAK 2650

Available:
Holds:
Copies:

SD_ILS:269183

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