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Material Type: Open Access Book

Author

(73)

Armstrong, Gary

(19)

Kerin, Roger A.

(18)

McCarthy, E. Jerome (Edmund Jerome)

(17)

(16)

Aaker, David A.

(15)

Malhotra, Naresh K.

(15)

Abu Bakar Abdul Hamid

(14)

Perreault, William D.

(14)

Rohaizat Baharun

(14)

Kurtz, David L.

(13)

(12)

Chartered Institute of Marketing

(11)

Churchill, Gilbert A.

(11)

Cravens, David W.

(11)

Lovelock, Christopher H.

(11)

Zikmund, William G.

(11)

Boone, Louis E.

(10)

Cateora, Philip R.

(10)

Czinkota, Michael R.

(10)

Keegan, Warren J.

(10)

Quelch, John A.

(10)

Baker, Michael John

(9)

(9)

(9)

Donnelly, James H.

(9)

Hair, Joseph F.

(9)

Stanton, William J.

(9)

Davidson, Jeffrey P.

(8)

Lamb, Charles W.

(8)

Marshall, Greg W.

(8)

Walker, Orville C.

(8)

Weiss, Alan 1946-

(8)

Ahmad Sharifuddin Shamsuddin

(7)

(7)

(7)

Chaffey, Dave, 1963-

(7)

(7)

(7)

Johnston, Mark W.

(7)

Kotabe, Masaaki

(7)

McDonald, Malcolm H. B.

(7)

Peterson, Robert A.

(7)

Pride, William M.

(7)

Schiffman, Leon G.

(7)

Bradley, Frank, 1942-

(6)

Burns, Alvin C.

(6)

Bush, Ronald F.

(6)

Clow, Kenneth E.

(6)

Dalrymple, Douglas J.

(6)

Etzel, Michael J.

(6)

Forsyth, Patrick

(6)

Hollensen, Svend

(6)

Levinson, Jay Conrad

(6)

McDonald, Malcolm

(6)

(6)

(6)

Ronkainen, Ilkka A.

(6)

(6)

Walker, Bruce J.

(6)

(6)

Zeithaml, Valarie A.

(6)

(5)

Berkowitz, Eric N.

(5)

Bitner, Mary Jo

(5)

D'Amico, Michael

(5)

(5)

(5)

Graham, John L.

(5)

(5)

Guiltinan, Joseph P.

(5)

(5)

Helsen, Kristiaan

(5)

(5)

Jain, Subhash C.

(5)

Kanuk, Leslie Lazar

(5)

Kinnear, Thomas C., 1943-

(5)

Kumar, V., 1957-

(5)

Lancaster, Geoffrey, 1938-

(5)

Lovelock, Christopher

(5)

McDaniel, Carl D.

(5)

Mullins, John W. (John Walker)

(5)

Parsons, Leonard J.

(5)

Paul, Gordon W.

(5)

Rangan, V. Kasturi

(5)

Salbiah Seliman

(5)

Shimp, Terence A.

(5)

(5)

American Institute of Architects

(4)

American Marketing Association

(4)

Armstrong, Gary (Gary M.)

(4)

Bateson, John E. G.

(4)

(4)

Bingham, Frank G.

(4)

Boyd, Harper W.

(4)

Burrow, James L.

(4)

Cannon, Joseph P.

(4)

Chisnall, Peter M.

(4)

Cooper, Scott W.

(4)

Ferrell, O. C., author

(4)

Frost, Raymond, 1960-

(4)

Gremler, Dwayne D.

(4)

Hartley, Steven William

(4)

Hawkins, Del I.

(4)

Hutt, Michael D.

(4)

Johansson, Johny K.

(4)

Kaynak, Erdener

(4)

Levy, Michael, 1950-

(4)

Lilien, Gary L., 1946-

(4)

(4)

Makens, James C.

(4)

Massingham, Lester

(4)

(4)

Olson, Jerry C. (Jerry Corrie), 1944-

(4)

(4)

(4)

(4)

Rangaswamy, Arvind

(4)

(4)

Semenik, Richard J.

(4)

(4)

Sheth, Jagdish N.

(4)

Sieh, Lee Mei Ling

(4)

Solomon, Michael R.

(4)

Speh, Thomas W.

(4)

Stern, Louis W.

(4)

Sutton, William Anthony, 1951-

(4)

Tanner, John F.

(4)

(4)

(4)

Traver, Carol Guercio

(4)

Wood, Marian Burk

(4)

Abdul Hamid Mar Iman, 1960-

(3)

Ahmad Ariffian Bujang

(3)

Allen, David, 1961-

(3)

Anderson, James C.

(3)

Andreasen, Alan R.

(3)

Andreasen, Alan R., 1934-

(3)

Ansary, Adel I.

(3)

Ashworth, G. J. (Gregory John), 1941-

(3)

Babin, Barry J.

(3)

(3)

Bearden, William O.

(3)

Belch, Michael A.

(3)

Blackwell, Roger D.

(3)

Brogowicz, Andrew A.

(3)

Brookhart, Susan M.

(3)

Buzzell, Robert D. (Robert Dow), 1933-

(3)

(3)

Cespedes, Frank V., 1950-

(3)

(3)

(3)

Cohen, William A.

(3)

Connor, Richard A.

(3)

(3)

Cundiff, Edward W.

(3)

Davis, John, 1960 Feb. 17-

(3)

(3)

Demkin, Joseph A.

(3)

Dibb, Sally, 1963-

(3)

(3)

Dwyer, F. Robert

(3)

East, Robert, 1940-

(3)

(3)

Evans, Martin (Martin J.)

(3)

(3)

Futrell, Charles M.

(3)

Gates, Roger H., 1942-

(3)

(3)

(3)

(3)

(3)

Gregory, James R.

(3)

Hasmah Abu Zarin

(3)

Hiebing, Roman G.

(3)

Hisrich, Robert D.

(3)

Hoffman, K. Douglas

(3)

(3)

Hooley, Graham J.

(3)

Housden, Matthew

(3)

Iacobucci, Dawn

(3)

Ingram, Thomas N.

(3)

Institut Penyelidikan dan Kemajuan Pertanian Malaysia

(3)

Jeannet, Jean-Pierre

(3)

(3)

Jobber, David, 1947-

(3)

Kolb, Bonita M.

(3)

Kumar, Nirmalya

(3)

LaForge, Raymond W.

(3)

Lamb, Charles W., 1944-

(3)

Larreche, Jean-Claude

(3)

Laudon, Kenneth C.

(3)

Lee, Nancy, 1932-

(3)

Lehmann, Donald R.

(3)

Lembaga Kemajuan Perindustrian Malaysia. Bahagian Kajian dan Perusahaan

(3)

(3)

Maclaran, Pauline

(3)

Madden, Thomas J.

(3)

(3)

Miletsky, Jason I.

(3)

Language

(2937)

(111)

(1)

Format

(3089)

Continuing Resources

(2)

(1)

Visual Materials

(1)

(1)

Subject

(545)

Marketing -- Management

(357)

Internet marketing

(251)

Marketing research

(179)

Electronic commerce

(77)

Branding (Marketing)

(74)

Communication in marketing

(68)

Consumer behavior

(61)

Customer relations

(56)

Relationship marketing

(56)

(55)

Export marketing -- Management

(55)

Strategic planning

(54)

Marketing -- Management -- Case studies

(45)

Export marketing

(44)

Product management

(39)

Internet advertising

(36)

Service industries -- Marketing

(35)

Grading and marking (Students)

(34)

Sales promotion

(34)

Tourism -- Marketing

(32)

Industrial marketing

(31)

(31)

Marketing -- Planning

(29)

Brand name products

(28)

Success in business

(27)

Brand name products -- Marketing

(26)

Customer services

(25)

Marketing -- Case studies

(24)

Direct marketing

(22)

Entrepreneurship

(22)

Marketing -- Decision making

(22)

Multilevel marketing

(22)

Palm oil -- Great Britain -- Marketing

(22)

(22)

Architectural services marketing

(21)

Consumer satisfaction

(21)

Social marketing

(21)

Business enterprises -- Computer networks

(20)

New products -- Marketing

(20)

Professions -- Marketing

(20)

Customer relations -- Management

(19)

International business enterprises

(19)

Marketing channels

(19)

Marketing research -- Methodology

(19)

(19)

Business logistics

(18)

Hospitality industry -- Marketing

(18)

Marketing channels -- Management

(18)

Export marketing -- Cross cultural studies

(17)

Sales Management

(17)

Business planning

(16)

Industrial management

(16)

Internet marketing.

(16)

(16)

Marketing -- Data processing

(15)

Marketing -- Handbooks, manuals, etc.

(15)

Marketing -- Management.

(15)

Marketing -- United States

(15)

Architectural services marketing -- United States

(14)

Brand name products -- Management

(14)

Education, Higher -- Marketing

(14)

(14)

Marketing -- Psychological aspects

(14)

Marketing -- Social aspects

(14)

Online social networks

(14)

(14)

Sports -- Marketing

(14)

Business networks

(13)

(13)

Marketing -- Mathematical models

(13)

Nonprofit organizations -- Marketing

(13)

Small business -- Management

(13)

Corporate image

(12)

Export marketing -- Management -- Case studies

(12)

Marketing -- Decision making -- Case studies

(12)

Physical distribution of goods -- Management

(12)

Strategic planning -- History

(12)

Web sites -- Design

(12)

(11)

Green marketing

(11)

Industrial marketing -- Management

(11)

International business enterprises -- Management

(11)

Marketing -- Management -- Handbooks, manuals, etc.

(11)

(11)

Motivation research (Marketing)

(11)

(11)

Target marketing

(11)

Authorship -- Marketing

(10)

Design services -- Marketing

(10)

New business enterprises -- Management

(10)

New products -- Management

(10)

Public relations

(10)

Social media -- Economic aspects

(10)

Social media -- Marketing

(10)

Social responsibility of business

(10)

(9)

Consumers' preferences

(9)

Database marketing

(9)

Electronic commerce -- Management

(9)

High technology -- Marketing

(9)

High technology industries -- Marketing

(9)

Internet (Computer network)

(9)

Libraries -- Marketing

(9)

Market segmentation

(9)

Marketing -- Problems, exercises, etc.

(9)

Online social networks -- Economic aspects

(9)

Service industries -- Marketing -- Management

(9)

Consultants -- Marketing

(8)

Customer loyalty

(8)

(8)

Educational tests and measurements -- United States

(8)

Engineering services marketing

(8)

Information technology

(8)

(8)

(8)

Marketing -- Management -- Data processing

(8)

Medical care -- Marketing

(8)

New business enterprises

(8)

Brand name products -- Marketing -- Management

(7)

Business -- Computer network resources

(7)

Business consultants

(7)

Career development

(7)

(7)

Consumer behavior -- United States

(7)

Customer services -- Management

(7)

Design services -- United States -- Marketing

(7)

Educational tests and measurements

(7)

Electronic commerce -- Case studies

(7)

Industrial procurement

(7)

Information technology -- Management

(7)

Marketing -- Moral and ethical aspects

(7)

Marketing -- Technological innovations

(7)

Qualitative research

(7)

Technological innovations -- Marketing

(7)

Branding (Marketing) -- Management

(6)

Business -- Data processing

(6)

Business communication

(6)

Business ethics

(6)

Consumer behavior -- Cross-cultural studies

(6)

Education -- Marketing

(6)

Engineering services marketing -- United States

(6)

Grading and marking (students) -- United States

(6)

Intercultural communication

(6)

International trade

(6)

Knowledge management

(6)

(6)

Market surveys -- United States

(6)

Marketing -- Asia

(6)

Marketing research -- Case studies

(6)

(6)

Real estate business

(6)

Small business marketing

(6)

Total quality management

(6)

(6)

Word-of-mouth advertising

(6)

Advertising -- Brand name products

(5)

Advertising -- Management

(5)

Art -- Marketing

(5)

Artificial intelligence

(5)

Brand name products -- Case studies

(5)

Consultants -- Marketing -- Handbooks, manuals, etc.

(5)

Creative ability in business

(5)

Customer services -- Marketing

(5)

Drugs -- Marketing

(5)

English language -- Business English

(5)

English language -- Textbooks for foreign speakers

(5)

Export marketing -- Case studies

(5)

Farm produce -- Marketing

(5)

Financial planners -- Marketing

(5)

(5)

Internet marketing -- Social aspects

(5)

Marketing -- Islamic countries

(5)

Marketing -- Key accounts

(5)

Marketing -- United States -- Case studies

(5)

Marketing research -- Data processing

(5)

Retail trade -- Management

(5)

Sales management

(5)

Service industries -- Management

(5)

Technology -- Marketing

(5)

Tourism -- Management

(5)

Web site development

(5)

(5)

World wide web (Information retrieval system)

(5)

Advertising, Direct-mail

(4)

Architectural design -- Decision making

(4)

Architectural practice -- United States -- Handbooks, manuals, etc.

(4)

Architectural practice -- United States -- Management

(4)

Behavior modification

(4)

(4)

Brand name products -- Planning

(4)

Business consultants -- Handbooks, manuals, etc.

(4)

(4)

Construction industry

(4)

Consumer behavior -- United States -- Case studies

(4)

(4)

Consumers -- Psychology

(4)

Corporate sponsorship

(4)

Customer services -- Marketing -- Management

(4)

Decision making

(4)

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1.

Cover image for Marketing

by

Kerin, Roger A.

Author

Kerin, Roger A.

Format:

Call Number

HF5415 M373 2006

Edition

8th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2006

ISBN

9780072828801

Available:
Holds:
Copies:

SD_ILS:415761

2.

Cover image for Marketing

by

Kerin, Roger A., author

Author

Kerin, Roger A., author, Hartley, Steven William, author, Rudelius, William, author

Format:

Call Number

HF5415 M373 2009 f

Edition

9th edition.

Publisher

McGraw-Hill/IRWIN,

Publication Date

2009

ISBN

9780073404721

http://www.loc.gov/catdir/toc/ecip089/2008002053.html
http://www.loc.gov/catdir/enhancements/fy0814/2008002053-d.html

Available:
Holds:
Copies:

SD_ILS:850502

3.

Cover image for Marketing

by

Grewal, Dhruv.

Author

Grewal, Dhruv., Levy, Michael, 1950-

Format:

Call Number

HF5415 G675 2014 f

Edition

Fourth Edition.

Publication Date

2014

ISBN

9780078029004

Available:
Holds:
Copies:

SD_ILS:804969

4.

Cover image for Marketing

by

Grewal, Dhruv

Author

Grewal, Dhruv, Levy, Michael

Format:

Call Number

HF5415 G73 2012 f

Edition

3rd ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2013 2012

ISBN

9780078028854

Available:
Holds:
Copies:

SD_ILS:811606

5.

Cover image for Marketing

by

Grewal, Dhruv

Author

Grewal, Dhruv, Levy, Michael, 1950-

Format:

Call Number

HF5415 G675 2012 f

Edition

3rd ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2012

ISBN

9780078028830

Available:
Holds:
Copies:

SD_ILS:789918

6.

Cover image for Marketing

by

Grewal, Dhruv

Author

Grewal, Dhruv, Levy, Michael, 1950-

Format:

Call Number

HF5415 G73 2011 f

Edition

2nd ed.

Publisher

McGraw Hill/Irwin,

Publication Date

2011

ISBN

9780077386436 9780073404875

Available:
Holds:
Copies:

SD_ILS:642359

7.

Cover image for Marketing

by

Grewal, Dhruv

Author

Grewal, Dhruv, Levy, Michael, 1950-

Format:

Call Number

HF5415 G73 2010

Edition

2nd ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2010

ISBN

9780073380957

Available:
Holds:
Copies:

SD_ILS:313139

8.

Cover image for Marketing

by

Blythe, Jim

Author

Blythe, Jim

Format:

Call Number

HF5415 B596 2006

Publisher

Sage Publications Ltd.,

Publication Date

2006

ISBN

9781412910330

Available:
Holds:
Copies:

SD_ILS:402320

9.

Cover image for Marketing

by

Mercer, David

Author

Mercer, David

Format:

Call Number

HF5415 M473 1996

Edition

2nd ed.

Publisher

Blackwell Business,

Publication Date

1996

ISBN

9780631196389

Available:
Holds:
Copies:

SD_ILS:114931

10.

Cover image for Marketing

by

Comfort, Jeremy

Author

Comfort, Jeremy, Brieger, Nick

Format:

Call Number

PE1127 C65 1992

Publisher

Prentice Hall Asia,

Publication Date

1992

ISBN

9780130934697

Available:
Holds:
Copies:

SD_ILS:415215

11.

Cover image for Marketing

by

Comfort, Jeremy

Author

Comfort, Jeremy, Brieger, Nick

Format:

Call Number

PE1127 B86 C65 1992

Publisher

Prenticw-Hall,

Publication Date

1992

ISBN

9780130934697

Available:
Holds:
Copies:

SD_ILS:265085

12.

Cover image for Marketing

by

Burrow, James L.

Author

Burrow, James L., Bosiljevac, Jim

Format:

Call Number

HF5415 B779 2012 f

Edition

3rd ed.

Publisher

South-Western Cengage Learning,

Publication Date

2012

ISBN

9781133108146

Available:
Holds:
Copies:

SD_ILS:789795

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