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Experience the message : how experiential marketing is changing the brand world

Lenderman, Max

Author

Lenderman, Max

Format:

Call Number

HD69.B7 L36 2006

Publisher

Carroll & Graf Publishers,

Publication Date

2006

ISBN

9780786715367

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Brand marketing why we eat, drink, and wear brand names

Learning Seed Company

Author

Learning Seed Company

Format:

Call Number

CP 028351

Publisher

Learning Seed,

Publication Date

2000

ISBN

9781557409386

Available:
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Corporate store brand versus famous product brand : a decision making from customers

Tock Jing Mi, author

Author

Tock Jing Mi, author, Rohaizat Baharun, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia

Format:

Call Number

HF5415.3 T63 2011 raf

Publication Date

2011

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

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Factors influence brand awareness : a case study on redken

Teo, Hui Sin

Author

Teo, Hui Sin, Ahmad Sharifuddin Shamsuddin, Fakulti Pengurusan dan Pembangunan Sumber Manusia

Format:

Call Number

HF5415.3 T46 2008 raf

Publication Date

2008

Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2008

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Building brands & believers : how to connect with consumers using archetypes

Wertime, Ken

Author

Wertime, Ken

Format:

Call Number

HF5415.3 W57 2002

Publisher

John Wiley,

Publication Date

2002

ISBN

9780470820674

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