Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010122303 | HD69.B7 R62 2005 | Open Access Book | Book | Searching... |
Searching... | 30000010122304 | HD69.B7 R62 2005 | Open Access Book | Advance Management | Searching... |
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Summary
Summary
Kevin Roberts passionately believes that love is the way forward for business. Here he recounts the journey from products to trademarks to brands - and the urgency of taking the next step - to Lovemarks. His argument is that brands, numbed by the assault of commodification and customer indifference, have run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers. This revised edition features a new chapter on the power of shopping in the new global economy.
Author Notes
Kevin Roberts is a creative business leader and iconoclast whose current career roles include Executive Chairman of Saatchi & Saatchi, one of the world's most iconic advertising brands, and Head Coach of Publicis Groupe, the world's third largest communications group. He was previously CEO Worldwide of Saatchi & Saatchi (1997-2014), and has held leadership positions at Gillette, Procter & Gamble and Pepsi-Cola throughout the world. His business books include the groundbreaking Lovemarks: The Future Beyond Brands (powerHouse Books, 2004) published in 18 languages. Kevin Roberts is Honorary Professor of Creative Leadership at Lancaster University, Honorary Professor of Innovation and Creativity at the University of Auckland Business School, and Honorary Professor of Leadership and Innovation at the University of Victoria (B.C.) School of Business. He advises national organizations and global brands across commerce, media and sport. He lives in New York City and Arizona USA, Auckland New Zealand, and Grasmere in England's Lake District. In 2013 he was made Companion of the New Zealand Order of Merit.
Table of Contents
| Foreword | p. 9 |
| Chapter 1 Start Me Up | p. 11 |
| Chapter 2 Time Changes Everything | p. 23 |
| Chapter 3 Emotional Rescue | p. 37 |
| Chapter 4 All You Need is Love | p. 49 |
| Chapter 5 Gimme Some Respect | p. 59 |
| Chapter 6 Love is in the Air | p. 65 |
| Chapter 7 Beautiful Obsession | p. 73 |
| Chapter 8 All I Have to do is Dream | p. 81 |
| Chapter 9 The Human Touch | p. 103 |
| Chapter 10 Close to You | p. 127 |
| Chapter 11 Across the Border | p. 145 |
| Chapter 12 Diamonds in the Mine | p. 153 |
| Chapter 13 I Can See Clearly Now | p. 175 |
| Chapter 14 I'll Follow the Sun | p. 191 |
| Chapter 15 Rolling Thunder | p. 207 |
| Chapter 16 What the World Needs Now | p. 223 |
| Index / Further Reading | p. 238 |
