Consumer behavior knowledge for effective sports and event marketing

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Title:

Publication Information:

New York : Psychology Press, c2011

Physical Description:

xxxiv, 314 p. ; 24 cm.

ISBN:

9780415873574

9780415873581

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Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ JB	30000010266936	HF5415.32 C666 2011	Open Access Book	Book	Searching... Unknown