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Language: English

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Subject: Consumer behavior

Author

Fakulti Pengurusan dan Pembangunan Sumber Manusia

(15)

Schiffman, Leon G.

(7)

Kanuk, Leslie Lazar

(5)

East, Robert, 1940-

(3)

Olson, Jerry C. (Jerry Corrie), 1944-

(3)

(3)

Abu Bakar Abdul Hamid, supervisor

(2)

Adaviah Mas‘od, 1984-, author

(2)

Ahmad Sharifuddin Shamsuddin

(2)

Arash Bayat Shahbazi, 1985-

(2)

Choong, Weng Wai, 1981-, supervisor

(2)

Danziger, Pamela N.

(2)

Fakulti Geoinformasi dan Harta Tanah

(2)

Goh, Xian Zhe, 1993-, author

(2)

Kamaruzzaman Abdul Rahim, supervisor

(2)

Lai, Pei Yin, 1996-, author

(2)

Lim, Guan Choo, supervisor

(2)

Lim, Yew Kiat, author

(2)

(2)

Mothersbaugh, David L.

(2)

Ng, Xiang Yi, 1989-, author

(2)

Norhayati Mohmad Zakwan@Zakuan, supervisor

(2)

Sheth, Jagdish N.

(2)

(2)

Wright, Malcolm, 1963-

(2)

Abu Bakar Abd. Hamid, supervisor

(1)

(1)

Aziela Ali, author

(1)

Beckwith, Harry, 1949-, author

(1)

(1)

Block, Lauren G.

(1)

Burns, Neal M., 1933-

(1)

(1)

Chan, Kah Ping author

(1)

Chan, Kah Ping, author

(1)

Chipchase, Jan, author

(1)

Close, Angeline G.

(1)

(1)

(1)

D'Amico, Michael

(1)

Dann, Stephen, 1973-

(1)

(1)

Daugherty, Terry, 1971-

(1)

Dawar, N. (Niraj)

(1)

Diamond, Stephanie, author

(1)

Drolet, Aimee Leigh

(1)

Eastin, Matthew S.

(1)

Fakulti Pengurusan

(1)

Fakulti Sains Komputer dan Sistem Maklumat

(1)

(1)

Goodman, Linda, 1948-

(1)

(1)

Gundlach, Gregory T. (Gregory Thomas)

(1)

Gunther, Robert E., 1960-

(1)

Hassan, Salah S.

(1)

Hawkins, Del I.

(1)

Hawkins, Delbert I.

(1)

(1)

Helin, Michelle

(1)

(1)

Howard, John A.

(1)

(1)

(1)

Kassarjian, Harold H.

(1)

Kaynak, Erdener

(1)

(1)

Krishnan, Balaji C.

(1)

Law, Lik Wang author

(1)

Law, Lik Wang, author

(1)

Lewis, David, 1942-, author

(1)

Maclaran, Pauline

(1)

Malone, Michael S. (Michael Shawn), 1954-

(1)

Mann, Evelyn P.

(1)

Marder, Eric, 1925-

(1)

Marshall, David, 1945-

(1)

Martin, Neale, 1957-

(1)

Mittal, Banwari

(1)

Mohd. Shoki Md. Ariff, supervisor

(1)

(1)

Ng, Sze Yan 1990-

(1)

Noor Hazarina Hashim, supervisor

(1)

Noorminshah A. Iahad, supervisor

(1)

Nur Nadirah Mohamad Ishak

(1)

Oh, Yin Fang, author

(1)

(1)

(1)

Rajakumar Thangarajoo

(1)

Reyes, Matthew, editor

(1)

(1)

Robertson, Thomas S.

(1)

Salmiah Mohamad Amin, supervisor

(1)

Schwartz, Gary, 1964-, author

(1)

Schwarz, Norbert

(1)

Sekolah Perniagaan Antarabangsa Azman Hashim

(1)

Singh, Shiv, author

(1)

Sorensen, Herb, 1944-

(1)

Steinhardt, Simon, author

(1)

Tadajewski, Mark

(1)

(1)

(1)

Thoo, Ai Chin, 1981-, supervisor

(1)

Trijp, Hans van

(1)

(1)

(1)

Weinschenk, Susan M.

(1)

(1)

Wilkie, William L.

(1)

(1)

(1)

Yoon, Carolyn, 1960-

(1)

Zappalà, Salvatore

(1)

Zikmund, William G.

(1)

Zuraidah Sulaiman, supervisor

(1)

Format

(79)

Electronic Resources

(5)

Material Type

Closed Access Thesis

Computer File Accompanies Open Access Book

Open Access Book

UTM Special Collection - Computer File

Subject

(17)

Internet marketing

(14)

Motivation research (Marketing)

(8)

Branding (Marketing)

(6)

Marketing -- Psychological aspects

(6)

Electronic commerce

(5)

Green marketing

(5)

Marketing research

(5)

Marketing -- Management

(4)

Consumers' preferences

(3)

Social marketing

(3)

(3)

(2)

Communication in marketing

(2)

Consumers -- Attitudes

(2)

Consumption (Economics)

(2)

Customer loyalty

(2)

(2)

Real property -- Marketing

(2)

Social media -- Marketing

(2)

Strategic planning

(2)

Advertising -- New products

(1)

Advertising -- Social aspects

(1)

Advertising -- Standards

(1)

Affluent consumers -- Psychology

(1)

Archetype (Psychology)

(1)

(1)

(1)

Business networks

(1)

Change (Psychology)

(1)

Child consumers

(1)

Consumer behavior -- Cross-cultural studies

(1)

Consumer satisfaction

(1)

Consumers -- Research

(1)

Consumers -- Social aspects

(1)

Consumption (Economics) -- Psychological aspects

(1)

Customer relations

(1)

Digital media -- Social aspects

(1)

Electronic commerce -- Management

(1)

Export marketing

(1)

Export marketing -- Management

(1)

Generation Y -- Attitudes

(1)

(1)

International business enterprises -- Management

(1)

(1)

Internet marketing -- Social aspects

(1)

Luxuries -- Marketing

(1)

Marketing -- Moral and ethical aspects

(1)

Marketing -- Sex differences

(1)

Marketing -- Social aspects

(1)

(1)

(1)

Older consumers

(1)

Online social networks

(1)

Processed foods -- Marketing

(1)

Property -- Marketing

(1)

Public interest

(1)

(1)

(1)

(1)

Sheth, Jagdish N.

(1)

(1)

Small business -- Computer networks

(1)

Special events -- Marketing

(1)

Sports -- Marketing

(1)

Stores, Retail -- Design and construction

(1)

Target marketing

(1)

(1)

Web sites -- Design -- Psychological aspects

(1)

Young adult consumers -- Attitudes

(1)

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1.

Cover image for Critical marketing studies

Critical marketing studies

by

Tadajewski, Mark

Author

Tadajewski, Mark, Maclaran, Pauline

Format:

Call Number

HF5415 C734 2009 v.1

Publisher

SAGE,

Publication Date

2009

ISBN

9781847875709

Available:
Holds:
Copies:

SD_ILS:639395

2.

Cover image for Marketing to Millennials

Marketing to Millennials

by

Padveen, Corey

Author

Padveen, Corey

Format:

Call Number

HF5415.332.Y66 P33 2017

Publication Date

2017

ISBN

9781119369042

Available:
Holds:
Copies:

SD_ILS:873193

3.

Cover image for Consumer behavior & marketing strategy

Consumer behavior & marketing strategy

by

Peter, J. Paul

Author

Peter, J. Paul, Olson, Jerry C. (Jerry Corrie), 1944-

Format:

Call Number

HF5415.3 P468 2010

Edition

9th ed.

Publisher

McGraw-Hill Irwin,

Publication Date

2010

ISBN

9780073404769

Available:
Holds:
Copies:

SD_ILS:642370

4.

Cover image for Digital marketing for dummies

Digital marketing for dummies

by

Carter, Ben

Author

Carter, Ben

Format:

Call Number

HF5415.1265 C38 2007

Publisher

John Wiley & Sons Ltd,

Publication Date

2007

ISBN

9780470057933

Available:
Holds:
Copies:

SD_ILS:326185

5.

Cover image for Consumer Behavior and Marketing

Consumer Behavior and Marketing

Consumer Behavior and Marketing

by

Reyes, Matthew, editor

Author

Reyes, Matthew, editor

Format:

Call Number

HF5415.3 C668 2020 f

ISBN

9781789238556

Available:
Holds:
Copies:

SD_ILS:887311

6.

Cover image for Social Media Marketing for dummies

Social Media Marketing for dummies

Social Media Marketing for dummies

by

Singh, Shiv, author

Author

Singh, Shiv, author, Diamond, Stephanie, author

Format:

Call Number

HF5415.1265 S56 2020

Edition

4th Edition

Publication Date

2020

ISBN

9781119617006

Available:
Holds:
Copies:

SD_ILS:887991

7.

Cover image for Consumer behavior and marketing strategy

Consumer behavior and marketing strategy

by

Peter, J. Paul

Author

Peter, J. Paul, Olson, Jerry C. (Jerry Corrie), 1944-

Format:

Call Number

HF5415.3 P47 2005

Edition

7th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2005

ISBN

9780072864878

Available:
Holds:
Copies:

SD_ILS:391970

8.

Cover image for Consumer behavior building marketing strategy

Consumer behavior building marketing strategy

Consumer behavior building marketing strategy

by

Hawkins, Del I.

Author

Hawkins, Del I., Mothersbaugh, David L.

Format:

Call Number

CP 031257

Publisher

McGraw-Hill,

Publication Date

2013

ISBN

9780077325060

Available:
Holds:
Copies:

SD_ILS:816070

9.

Cover image for Consumer behaviour : applications in marketing

Consumer behaviour : applications in marketing

by

East, Robert, 1940-

Author

East, Robert, 1940-, Wright, Malcolm, 1963-, Vanhuele, Marc

Format:

Call Number

HF5415.32 E274 2013

Edition

2nd ed.

Publisher

SAGE Publications,

Publication Date

2013

ISBN

9781446211229 9781446211236

Available:
Holds:
Copies:

SD_ILS:784682

10.

Cover image for Consumer behavior : building marketing strategy

Consumer behavior : building marketing strategy

by

Hawkins, Delbert I.

Author

Hawkins, Delbert I., Mothersbaugh, David L.

Format:

Call Number

HF5415.32 H38 2013

Edition

12th ed.

Publisher

McGraw Hill,

Publication Date

2013

ISBN

9780071315128

Available:
Holds:
Copies:

SD_ILS:801829

11.

Cover image for E-marketing : theory and application

E-marketing : theory and application

E-marketing : theory and application

by

Dann, Stephen, 1973-

Author

Dann, Stephen, 1973-, Dann, Susan J.

Format:

Call Number

HF5415.1265 D365 2011

Publisher

Palgrave Macmillan,

Publication Date

2011

ISBN

9780230203969

Available:
Holds:
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SD_ILS:765674

12.

Cover image for Legends in marketing. Jagdish N. Sheth

Legends in marketing. Jagdish N. Sheth

Legends in marketing. Jagdish N. Sheth

by

Sheth, Jagdish N.

Author

Sheth, Jagdish N., Krishnan, Balaji C.

Format:

Call Number

HF5415 S34 2010 V.1

Publisher

SAGE Publications,

Publication Date

2010

ISBN

9788132103004

Available:
Holds:
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SD_ILS:639397

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