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Language: English

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Subject: Customer relations

Author

(2)

Johnston, Mark W.

(2)

Marshall, Greg W.

(2)

Schmitt, Bernd H.

(2)

Aaronson, Kathy

(1)

(1)

Al-Shammari, Minwir

(1)

(1)

Alderman, Jerry D

(1)

Armstrong, Arthur G.

(1)

Azevedo, Abaete de

(1)

(1)

Barta, Thomas, author

(1)

Barwise, Patrick, author

(1)

Beute, Ethan, 1973-, author

(1)

Bjerre, Mogens, 1959-

(1)

Blattberg, Robert C., 1942-

(1)

(1)

Brown, Stanley A.

(1)

Bruhn, Manfred, author

(1)

Carroll, Becky, 1966-

(1)

Cesari, Rick, 1956-

(1)

Chartered Institute of Marketing

(1)

(1)

Choo, Meng Kong

(1)

(1)

Dawar, N. (Niraj)

(1)

(1)

Duncan, Deb, author

(1)

Duncan, Todd, author

(1)

Dunn, Al, 1945-

(1)

Evans, Dave, 1956-

(1)

Forrester, Duane

(1)

Gamble, Paul R.

(1)

Getz, Gary, 1955-

(1)

(1)

(1)

Gratton, Dean A.

(1)

Gratton, Sarah-Jayne

(1)

(1)

Hewett, Stephen

(1)

Holloman, Christer

(1)

Hornstein, Scott

(1)

Hougaard , Soren

(1)

Joseph, Jim, 1963-

(1)

(1)

Kelly, Tom, 1950-

(1)

(1)

Levinson, Jay Conrad

(1)

(1)

Lynch, Ron, 1966-

(1)

MacAaron, Alexandra

(1)

Mackintosh, Ron

(1)

(1)

(1)

Moorman, Christine

(1)

(1)

Pacinelli, Stephen, 1977-, author

(1)

(1)

Piller, Frank T., 1969-

(1)

(1)

Pomeranz, Ricardo

(1)

Priore, Anthony

(1)

Robinette, Scott

(1)

(1)

(1)

(1)

Schwartzfarb, Amos, 1973-, author

(1)

Solomon, Michael R.

(1)

Stein, Donna Baier

(1)

Stephenson, Lynda Rutleedge

(1)

Sterne, Jim, 1955-

(1)

(1)

Thomas, Jacquelyn S., 1969-

(1)

(1)

Tseng, Mitchell M., 1947-

(1)

(1)

Villani, Isabella, author

(1)

Walther, George R.

(1)

(1)

Weems, M. D., 1977-

(1)

(1)

Yi, Yu-jae, 1960-

(1)

Format

(57)

Material Type

Closed Access Thesis

Open Access Book

Subject

Relationship marketing

(17)

Internet marketing

(11)

Marketing -- Management

(10)

(9)

Branding (Marketing)

(5)

Consumer satisfaction

(5)

(5)

(4)

Customer services

(3)

Brand name products -- Marketing

(2)

Corporate image

(2)

Customer relations -- Management

(2)

Customer services -- Management

(2)

Information technology -- Management

(2)

Internet advertising

(2)

Marketing research

(2)

Sales Management

(2)

Small business marketing

(2)

Social media -- Marketing

(2)

Strategic planning

(2)

(1)

(1)

Bsiness referrals

(1)

Business communication

(1)

Business enterprises -- Technological innovations

(1)

Business networks

(1)

Career development

(1)

Consumer behavior

(1)

Consumer satisfaction -- Evaluation

(1)

(1)

Consumers' preferences

(1)

Customer loyalty

(1)

Customer services -- Marketing

(1)

Database marketing

(1)

Direct marketing

(1)

Electronic commerce

(1)

Electronic mail messages

(1)

Flexible manufacturing systems

(1)

Internet banking

(1)

Internet in public relations

(1)

Internet marketing -- Social aspects

(1)

Internet videos

(1)

(1)

Marketing -- Social aspects

(1)

Mobile communication systems

(1)

New business enterprises

(1)

Organizational effectiveness

(1)

Product management

(1)

Professions -- Marketing

(1)

Public relations

(1)

(1)

Sales promotion

(1)

Selling -- Computer network resources

(1)

Service industries -- Marketing

(1)

Social marketing

(1)

Strategic alliances (Business)

(1)

Technological innovations -- Economic aspects

(1)

(1)

Total quality management

(1)

Wireless Internet

(1)

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1.

Cover image for Strategic relationship marketing

Strategic relationship marketing

Strategic relationship marketing

by

Hougaard , Soren

Author

Hougaard , Soren, Bjerre, Mogens, 1959-

Format:

Call Number

HF5415.55 .H68 2002

Publisher

Springer,

Publication Date

2002

ISBN

9783540018704

Available:
Holds:
Copies:

SD_ILS:154839

2.

Cover image for Relationship marketing : a consumer experience approach

Relationship marketing : a consumer experience approach

Relationship marketing : a consumer experience approach

by

Baron, Steve

Author

Baron, Steve, Conway, Tony, Warnaby, Gary

Format:

Call Number

HF5415.55 B37 2010

Publisher

SAGE,

Publication Date

2010

ISBN

9781412931212 9781412931229

Available:
Holds:
Copies:

SD_ILS:625419

3.

Cover image for Relationship marketing : management of customer relationships

Relationship marketing : management of customer relationships

Relationship marketing : management of customer relationships

by

Bruhn, Manfred, author

Author

Bruhn, Manfred, author

Format:

Call Number

HF5415.5 B78 2003

Publisher

Prentice Hall,

Publication Date

2003

ISBN

9780273676010

Available:
Holds:
Copies:

SD_ILS:826210

4.

Cover image for Up close & personal? : customer relationship marketing @ work

Up close & personal? : customer relationship marketing @ work

Up close & personal? : customer relationship marketing @ work

by

Gamble, Paul R.

Author

Gamble, Paul R., Chartered Institute of Marketing

Format:

Call Number

HF5415.55 U62 2006

Edition

3rd ed.

Publisher

Kogan Page,

Publication Date

2006

ISBN

9780749446918

Available:
Holds:
Copies:

SD_ILS:159040

5.

Cover image for THE 12 POWERS OF A MARKETING LEADER : How to Succeed by Building Customer and Company Value

THE 12 POWERS OF A MARKETING LEADER : How to Succeed by Building Customer and Company Value

THE 12 POWERS OF A MARKETING LEADER : How to Succeed by Building Customer and Company Value

by

Barta, Thomas, author

Author

Barta, Thomas, author, Barwise, Patrick, author

Format:

Call Number

HF5415 B37 2017

Publication Date

2017

ISBN

9781259834714

Available:
Holds:
Copies:

SD_ILS:867900

6.

Cover image for Maximize your social : a one-stop guide to building a social media strategy for marketing and business success

Maximize your social : a one-stop guide to building a social media strategy for marketing and business success

Maximize your social : a one-stop guide to building a social media strategy for marketing and business success

by

Schaffer, Neal

Author

Schaffer, Neal

Format:

Call Number

HF5415.1255 S393 2013

Publisher

Wiley,

Publication Date

2013

ISBN

9781118651186

Available:
Holds:
Copies:

SD_ILS:819838

7.

Cover image for Brilliant marketing plans : what to know and do to make a successful plan

Brilliant marketing plans : what to know and do to make a successful plan

Brilliant marketing plans : what to know and do to make a successful plan

by

Linton, Ian

Author

Linton, Ian

Format:

Call Number

HF5415.13 L553 2011

Publication Date

2011

ISBN

9780273756293

Available:
Holds:
Copies:

SD_ILS:783127

8.

Cover image for Buy now : creative marketing that gets customers to respond to you and your product

Buy now : creative marketing that gets customers to respond to you and your product

by

Cesari, Rick, 1956-

Author

Cesari, Rick, 1956-, Lynch, Ron, 1966-, Kelly, Tom, 1950-

Format:

Call Number

HF5415.126 C474 2011

Publisher

Wiley,

Publication Date

2011

ISBN

9780470888018

Available:
Holds:
Copies:

SD_ILS:779326

9.

Cover image for Social media marketing : the next generation of business engagement

Social media marketing : the next generation of business engagement

Social media marketing : the next generation of business engagement

by

Evans, Dave, 1956-

Author

Evans, Dave, 1956-, McKee, Jake

Format:

Call Number

HF5415.1265 E93 2010

Edition

1st ed.

Publisher

Wiley Technology Pub.,

Publication Date

2010

ISBN

9780470634035

Available:
Holds:
Copies:

SD_ILS:638632

10.

Cover image for The next evolution of marketing : connect with your customers by marketing with meaning

The next evolution of marketing : connect with your customers by marketing with meaning

by

Gilbreath, Bob

Author

Gilbreath, Bob

Format:

Call Number

HF5415 G55 2010

Publisher

McGraw-Hill,

Publication Date

2010

ISBN

9780071625364

Available:
Holds:
Copies:

SD_ILS:641926

11.

Cover image for Turn clicks into customers : proven marketing techniques for converting online traffic into revenue

Turn clicks into customers : proven marketing techniques for converting online traffic into revenue

Turn clicks into customers : proven marketing techniques for converting online traffic into revenue

by

Forrester, Duane

Author

Forrester, Duane

Format:

Call Number

HF5415.1265 F673 2010

Publisher

McGraw-Hill,

Publication Date

2010

ISBN

9780071635165

Available:
Holds:
Copies:

SD_ILS:642490

12.

Cover image for Guerrilla social media marketing : 100+ weapons to grow your online influence, attract customers, and drive profits

Guerrilla social media marketing : 100+ weapons to grow your online influence, attract customers, and drive profits

by

Levinson, Jay Conrad

Author

Levinson, Jay Conrad, Gibson, Shane

Format:

Call Number

HF5415.1265 L482 2010

Publisher

McGraw-Hill,

Publication Date

2010

ISBN

9781599183831

Available:
Holds:
Copies:

SD_ILS:782123

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