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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000000052906 | HB74.P8 L42 1987 | Open Access Book | Book | Searching... |
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Summary
Summary
This book, originally published in 1987, argues that economics and psychology both claim to study human behaviour, but historically they have had very little to do with each other. Previous efforts at integration tended to take the form of bringing in psychology to reform economics or vice versa. The authors believe this approach is unfruitful. Instead, they take the view that many kinds of behaviour have both economic and psychological aspects and can be studied by both economic and psychological methods. Economic psychology is the body of knowledge that results from such interdisciplinary investigation. Throughout the authors employ both psychological and economic theories, emphasising how each matches up to the observed facts rather than pitting one against the other. Drawing on the strengths of economics and psychology, The Individual in the Economy presents interesting analyses of important human behaviours, which will surprise and inform psychologists, economists, their students and motivated general readers.
Reviews 1
Choice Review
Though not totally satisfying, this volume reflects and contributes to the growing interest in economic psychology or behavioral economics, the intersection between economists and psychologists. The authors provide a commendable, lengthy survey, complete with extensive but dated references, beginning with a separate overview of each field for the novice. The two middle sections, on the economic behavior of individuals (in activities such as work, consumption, and saving) and the impact of the aggregate economy and its structure on individual behavior, respectively, contain the most important material. As a survey volume, this will likely be more useful than individual journal articles or compilations such as those contained in Advances in Behavioral Economics, v.1, ed. by Leonard Green and John H. Kagel (CH, Oct '87). The fact that all three of the authors are psychologists (two of them are from England), and the cursory coverage in most instances, constrains the reader's understanding of many topics and results in unfortunate omissions in the literature. Academic and public library collections.-A.R. Sanderson, University of Chicago
Table of Contents
| Preface |
| Acknowledgements |
| Part I The Essential Background |
| 1 Introduction to psychology |
| 2 Introduction to microeconomics |
| 3 Introduction to macroeconomics |
| 4 Methods for economic psychology |
| 5 Is human behaviour rational? |
| Part II The Economic Behaviour of Individuals |
| 6 Work |
| 7 Buying |
| 8 Saving |
| 9 Giving |
| 10 Gambling |
| Part III How the Economy Affects Individual Behaviour |
| 11 Taxation |
| 12 Money |
| 13 Advertising |
| 14 Growing up in the economy |
| 15 Primitive economies |
| 16 Economic growth and development |
| 17 Token economies |
| Part IV Implications |
| 18 The means and ends of economics behaviour |
| 19 Economies, policy and psychology |
| 20 The causation of economic behaviour |
| References |
| Index |
