Title:
A framework for evaluating viral marketing effectiveness using social media
Personal Author:
Publication Information:
2015
Physical Description:
xiv, 163 p. : ill (some col.). ; 30 cm
General Note:
Also available in CD-ROM : CP 057069 ra
Supervisor : Dr. Roliana Ibrahim
Added Author:
Added Corporate Author:
DSP_DISSERTATION:
Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2015
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
---|---|---|---|---|---|
Searching... | 35000000013225 | HF5548.34 N875 2015 raf | Closed Access Thesis | UTM Master Thesis (Closed Access) | Searching... |