Title:
Managerial economics for business, management and accounting
Personal Author:
Edition:
2nd ed.
Publication Information:
London : Pitman, 1991
ISBN:
9780273035107
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
---|---|---|---|---|---|
Searching... | 30000001827199 | HD30.22 D3 1991 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
This text aims to show how managerial economic analysis is relevant to decision-making. Managerial economics is a subject which relates closely to more practical business disciplines, including management accounting, marketing and corporate strategy. Topics discussed include consumer behaviour, market behaviour, demand, production, costing, competitive structure, business strategy, pricing and investment. Business studies undergraduates may find the book useful, those studying for MBA's or the DMS may also find the book interesting. Each chapter contains a list of self-test questions and at the end of each chapter, there is a question of examination standard. Answers have been provided at the end of the book.
Table of Contents
The definition and scope of managerial economics |
Basic features of the firm and its environment |
Business objectives and models of the firm |
The importance of risk and uncertainty |
Consumer behaviour and market behaviour |
Demand and elasticity |
Estimating and forecasting demand |
Production and the determination of costs |
Formal models of competitive structure |
The five forces approach to competitive structure |
Elements of business strategy |
Pricing decisions |
Pricing practice, transfer pricing and pricing for public enterprise |
Non-price competition and the marketing mix |
Investment decisions and the cost of capital |
Policy towards competition |
Industrial policy |
The growth and scope of the firm |
The multinational enterprise |