Title:
Customer-driven marketing : the ideal way to increased profits through marketing, sales and service improvement
Personal Author:
Publication Information:
London : Kogan Page Ltd, 1997
ISBN:
9780749424183
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000003542218 | HD69.P75 F74 1997 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
To gain a truly competitive edge in today's fast-moving markets, the author believes that marketers have to create marketing miracles. Through anecdotes and case studies, he shows how this is possible by re-engineering traditional sales and marketing practices.
