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Language: English

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Subject: Marketing -- Management -- Case studies

Author

Kerin, Roger A.

(8)

Donnelly, James H.

(6)

(6)

Peterson, Robert A.

(6)

Cravens, David W.

(5)

Dalrymple, Douglas J.

(4)

Parsons, Leonard J.

(3)

(3)

(2)

Ginter, Peter M.

(2)

Peterson, Robert A. (Robert Allen), 1944-

(2)

Quelch, John A.

(2)

Rangan, V. Kasturi

(2)

Swayne, Linda E.

(2)

(1)

(1)

Bernhardt, Kenneth L.

(1)

Cespedes, Frank V., 1950-

(1)

Clow, Kenneth E.

(1)

(1)

Czinkota, Michael R.

(1)

Dolan, Robert J.

(1)

Ferrell, O. C., author

(1)

Hartline, Michael D.

(1)

Hartline, Michael D., author

(1)

Jeannet, Jean-Pierre

(1)

Jham, Vimi, 1968- editor

(1)

Kinnear, Thomas C., 1943-

(1)

Kotabe, Masaaki

(1)

(1)

McDonald, William J.

(1)

(1)

Messinger, Paul R.

(1)

Moriarty, Rowland T.

(1)

Neidell, Lester A.

(1)

Puri, Sandeep, 1972- editor

(1)

Shapiro, Benson P.

(1)

(1)

Usui, Kazuo, 1953-

(1)

Weilbacher, William M.

(1)

Format

(44)

Material Type

Open Access Book

Subject

Marketing -- Management

(23)

Marketing -- Decision making -- Case studies

(12)

Marketing -- Decision making

(5)

Marketing research

(2)

Consumer behavior -- Case studies

(1)

Customer relations -- Case studies

(1)

Customer services -- Case studies

(1)

Industrial marketing -- Management

(1)

Marketing -- Decision making -- Computer programs

(1)

Marketing -- Management -- Computer programs

(1)

Marketing -- United States -- History -- 20th century

(1)

Marketing -- United States -- Management -- History -- 20th century

(1)

Product management

(1)

Sales management -- Case studies

(1)

Sales promotion

(1)

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1.

Cover image for Strategic marketing

Strategic marketing

by

Cravens, David W.

Author

Cravens, David W., Piercy, Nigel

Format:

Call Number

HF5415.135 C72 2006

Edition

8th ed.

Publisher

McGraw-Hill Irwin,

Publication Date

2006

ISBN

9780072966343

Available:
Holds:
Copies:

SD_ILS:423510

2.

Cover image for Strategic marketing

Strategic marketing

Strategic marketing

by

Cravens, David W.

Author

Cravens, David W., Piercy, Nigel

Format:

Call Number

HF5415.135 C72 2013

Edition

10th ed.

Publisher

McGraw-Hill,

Publication Date

2013

ISBN

9780078028908

Available:
Holds:
Copies:

SD_ILS:811507

3.

Cover image for Marketing strategy

Marketing strategy

by

Ferrell, O. C.

Author

Ferrell, O. C., Hartline, Michael D.

Format:

Call Number

HF5415.13 M358 2011

Edition

5th ed.

Publisher

South-Western Cengage Learning,

Publication Date

2011

ISBN

9780538467384

Available:
Holds:
Copies:

SD_ILS:750268

4.

Cover image for Strategic marketing

Strategic marketing

Strategic marketing

by

Cravens, David W.

Author

Cravens, David W., Piercy, Nigel

Format:

Call Number

HF5415.135 C72 2009

Edition

9th ed

Publisher

McGraw-Hill/Irwin,

Publication Date

2009

ISBN

9780073381008

Available:
Holds:
Copies:

SD_ILS:275493

5.

Cover image for Marketing strategy

Marketing strategy

Marketing strategy

by

Ferrell, O. C.

Author

Ferrell, O. C.

Format:

Call Number

HF5415.15 F47 2002

Edition

2nd ed.

Publisher

South-Western/Thomson Learning,

Publication Date

2002

ISBN

9780030321030

Available:
Holds:
Copies:

SD_ILS:328086

6.

Cover image for Strategic marketing

Strategic marketing

Strategic marketing

by

Cravens, David W.

Author

Cravens, David W.

Format:

Call Number

HF5415.135 C72 2000

Edition

6th ed.

Publisher

Irwin / McGraw-Hill,

Publication Date

2000

ISBN

9780071169417

Available:
Holds:
Copies:

SD_ILS:137551

7.

Cover image for Strategic marketing

Strategic marketing

Strategic marketing

by

Cravens, David W.

Author

Cravens, David W.

Format:

Call Number

HF5415.135 C72 1997

Edition

5th ed.

Publisher

Irwin,

Publication Date

1997

ISBN

9780256214383

Available:
Holds:
Copies:

SD_ILS:455103

8.

Cover image for Strategic marketing problems

Strategic marketing problems

by

Kerin, Roger A.

Author

Kerin, Roger A., Peterson, Robert A.

Format:

Call Number

HF5415.135 K47 2013 f

Edition

13th ed.

Publisher

Prentice Hall,

Publication Date

2013

ISBN

9780132747257

Available:
Holds:
Copies:

SD_ILS:815827

9.

Cover image for Cases in marketing management

Cases in marketing management

by

Clow, Kenneth E.

Author

Clow, Kenneth E., Baack, Donald

Format:

Call Number

HF5415.13 C374 2012

Publisher

SAGE,

Publication Date

2012

ISBN

9781412996037

Available:
Holds:
Copies:

SD_ILS:784680

10.

Cover image for Cases in marketing management

Cases in marketing management

Cases in marketing management

by

Bernhardt, Kenneth L.

Author

Bernhardt, Kenneth L., Kinnear, Thomas C., 1943-

Format:

Call Number

HF5415.13 B47 1997

Edition

7th ed

Publisher

Irwin

Publication Date

1997

ISBN

02561204640

Available:
Holds:
Copies:

SD_ILS:455038

11.

Cover image for Cases in strategic marketing

Cases in strategic marketing

Cases in strategic marketing

by

Swayne, Linda E.

Author

Swayne, Linda E., Ginter, Peter M.

Format:

Call Number

HF5415.135.S92 1993

Edition

2nd ed.

Publisher

Prentice Hall,

Publication Date

1993

ISBN

9780131192317

Available:
Holds:
Copies:

SD_ILS:278634

12.

Cover image for Cases in marketing management

Cases in marketing management

Cases in marketing management

by

Dalrymple, Douglas J.

Author

Dalrymple, Douglas J., Parsons, Leonard J., Jeannet, Jean-Pierre

Format:

Call Number

HF5415.13 D33 1992

Publisher

John Wiley,

Publication Date

1992

ISBN

9780471547464

Available:
Holds:
Copies:

SD_ILS:97735

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