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Language: English

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Subject: New products

Author

Fakulti Pengurusan dan Pembangunan Sumber Manusia

(2)

Moskowitz, Howard R.

(2)

Noraini Abu Talib, supervisor

(2)

Nurainie Sidek, 1988- author

(2)

(1)

Bruce, Margaret

(1)

Brunner, Robert, 1958-

(1)

Cagan, Jonathan, 1961-

(1)

Carlson, Margaret B.

(1)

Chipchase, Jan, author

(1)

Clifford, Seamus

(1)

(1)

(1)

Emery, Stewart, 1941-

(1)

Gatignon, Hubert

(1)

(1)

Gustafsson, Anders

(1)

(1)

Hauser, John R.

(1)

Hermon, John Paul, editor

(1)

Herrmann, Andreas, 1964-

(1)

Hisrich, Robert D.

(1)

Huber, F. (Frank), 1965-

(1)

Ishikawa, Akira, 1934-

(1)

(1)

King, Stephen, 1931-

(1)

Kuczmarski, Thomas D.

(1)

(1)

Moreno, Michele

(1)

Murphy, Julian, 1980-, editor

(1)

(1)

Peters, Michael P.

(1)

Prandelli, Emanuela

(1)

Raerty, Karen, editor

(1)

Saguy, Israel, 1946-

(1)

Southern, Mark, 1967-

(1)

Steinhardt, Simon, author

(1)

(1)

Tsujimoto, Atsushi

(1)

(1)

Vogel, Craig M.

(1)

Williams, Catherine

(1)

Woods, Roger, 1963-, editor

(1)

Format

(20)

Electronic Resources

(1)

Material Type

Closed Access Thesis

Open Access Book

UTM Special Collection - Computer File

Subject

Product management

(6)

(5)

Marketing research

(3)

Industrial marketing

(2)

(2)

Advertising -- Management

(1)

Brand name products

(1)

Branding (Marketing)

(1)

Branding (Marketing) -- Management

(1)

Conjoint analysis (Marketing)

(1)

Consumer behavior

(1)

Design, Industrial

(1)

Design, Industrial -- United States

(1)

Diffusion of innovations

(1)

(1)

Food -- Marketing

(1)

Food -- Research

(1)

Food industry and trade

(1)

Industrial design

(1)

Industrial design coordination

(1)

Knowledge management

(1)

Production planning

(1)

Services (Industrie)

(1)

(1)

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1.

Cover image for Marketing and design management

Marketing and design management

Marketing and design management

by

Bruce, Margaret

Author

Bruce, Margaret, Cooper, Rachel

Format:

Call Number

HF5415.15 B78 1997

Publisher

Thomson,

Publication Date

1997

ISBN

9781861521736

Available:
Holds:
Copies:

SD_ILS:161171

2.

Cover image for Marketing for engineers, scientists and technologists

Marketing for engineers, scientists and technologists

by

Curtis, Tony

Author

Curtis, Tony

Format:

Call Number

HF5415 C83 2008

Publisher

John Wiley & Sons,

Publication Date

2008

ISBN

9780470057094

Available:
Holds:
Copies:

SD_ILS:283449

3.

Cover image for Design and marketing of new products

Design and marketing of new products

by

Urban, Glen L.

Author

Urban, Glen L., Hauser, John R.

Format:

Call Number

HF5415.15 U72 1993

Edition

2nd ed.

Publisher

Prentice Hall,

Publication Date

1993

ISBN

9780132015677

Available:
Holds:
Copies:

SD_ILS:110881

4.

Cover image for Marketing decisions for new and mature products

Marketing decisions for new and mature products

by

Hisrich, Robert D.

Author

Hisrich, Robert D., Peters, Michael P.

Format:

Call Number

HF5415.H54 1991

Edition

2nd ed

Publisher

Macmillan International Pub. Group,

Publication Date

1991

ISBN

9780675206471

Available:
Holds:
Copies:

SD_ILS:226494

5.

Cover image for Knowledge management for process, organizational and marketing innovation : tools and methods

Knowledge management for process, organizational and marketing innovation : tools and methods

by

O'Brien, Emma

Author

O'Brien, Emma, Clifford, Seamus, Southern, Mark, 1967-

Format:

Call Number

HD30.2 K5644 2010 f

Publisher

Information Science Reference,

Publication Date

2010

ISBN

9781615208296

Available:
Holds:
Copies:

SD_ILS:627935

6.

Cover image for Creative marketing for new product and new business development

Creative marketing for new product and new business development

by

Ishikawa, Akira, 1934-

Author

Ishikawa, Akira, 1934-, Tsujimoto, Atsushi

Format:

Call Number

HF5415.153 C73 2008

Publisher

World Scientific,

Publication Date

2008

ISBN

9789812772183

Available:
Holds:
Copies:

SD_ILS:318185

7.

Cover image for Collaboration with customers to innovate : conceiving and marketing products in the networking age

Collaboration with customers to innovate : conceiving and marketing products in the networking age

by

Prandelli, Emanuela

Author

Prandelli, Emanuela

Format:

Call Number

HF5415.153 P72 2008

Publisher

Edward Elgar Pub.,

Publication Date

2008

ISBN

9781847203731

Available:
Holds:
Copies:

SD_ILS:258110

8.

Cover image for Rules for revolutionaries : the capitalist manifesto for creating and marketing new products and services

Rules for revolutionaries : the capitalist manifesto for creating and marketing new products and services

Rules for revolutionaries : the capitalist manifesto for creating and marketing new products and services

by

Kawasaki, Guy

Author

Kawasaki, Guy, Moreno, Michele

Format:

Call Number

HF5415.153 K38 1999

Publisher

HarperBusiness,

Publication Date

1999

ISBN

9780887309960

Available:
Holds:
Copies:

SD_ILS:196599

9.

Cover image for Engineering innovative products : a practical experience

Engineering innovative products : a practical experience

by

Woods, Roger, 1963-, editor

Author

Woods, Roger, 1963-, editor, Raerty, Karen, editor, Hermon, John Paul, editor, Murphy, Julian, 1980-, editor

Format:

Call Number

TS170 W66 2014

Publisher

John Wiley & Sons Inc.,

Publication Date

2014

ISBN

9781118757734

Available:
Holds:
Copies:

SD_ILS:835523

10.

Cover image for Creating breakthrough products : revealing the secrets that drive global innovation

Creating breakthrough products : revealing the secrets that drive global innovation

Creating breakthrough products : revealing the secrets that drive global innovation

by

Cagan, Jonathan, 1961-

Author

Cagan, Jonathan, 1961-, Vogel, Craig M.

Format:

Call Number

HF5415.153 C34 2013

Edition

2nd ed.

Publisher

FT Press,

Publication Date

2013

ISBN

9780133011425

Available:
Holds:
Copies:

SD_ILS:804775

11.

Cover image for Hidden in plain sight : how to create extraordinary products for tomorrow's customers

Hidden in plain sight : how to create extraordinary products for tomorrow's customers

by

Chipchase, Jan, author

Author

Chipchase, Jan, author, Steinhardt, Simon, author

Format:

Call Number

HF5415.2 C45 2013

Edition

First edition.

Publisher

HarperBusiness,

Publication Date

2013

ISBN

9780062125699

Available:
Holds:
Copies:

SD_ILS:840137

12.

Cover image for New product and services development

New product and services development

by

Gatignon, Hubert

Author

Gatignon, Hubert

Format:

Call Number

HF5415.153 N49 2011 v.1

Publisher

SAGE Publications,

Publication Date

2011

ISBN

9780857020536

Available:
Holds:
Copies:

SD_ILS:643022

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