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Language: English

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Subject: Product management

Author

(2)

Ahmad Sharifuddin Shamsuddin

(1)

Azreen Joanna Abdul, author

(1)

Bacon, Frank R.

(1)

Baker, Michael John

(1)

(1)

Biemans, Wim G.

(1)

Brannan, Matthew J.

(1)

Bruce, Margaret

(1)

Budtz, Christian

(1)

Butler, Thomas W.

(1)

Cagan, Jonathan, 1961-

(1)

Carson, Charles

(1)

Chasser, Anne H.

(1)

Collier, Richard A.

(1)

(1)

Eckles, Robert W.

(1)

Fakulti Pengurusan dan Pembangunan Sumber Manusia

(1)

Flaherty, M. Therese

(1)

(1)

Fuller, Gordon W.

(1)

Goldenberg, Jacob, 1962-

(1)

Gorchels, Linda

(1)

Gustafsson, Anders

(1)

Herrmann, Andreas, 1964-

(1)

Hirshberg, Jerry

(1)

Hisrich, Robert D.

(1)

Hopeman, Richard J.

(1)

Huber, F. (Frank), 1965-

(1)

(1)

Kennedy, Michael E.

(1)

Knapp, Duane E.

(1)

Kratochvil, Milan

(1)

Kuczmarski, Thomas D.

(1)

Lehmann, Donald R., author

(1)

Mahadevan, Anant

(1)

Majidah Abdul Wahab

(1)

Malaysian Institute of Management

(1)

(1)

Mazursky, David

(1)

McTavish, Ronald

(1)

Midgley, David F.

(1)

(1)

Mohd. Kamal Mohammad Noor, author

(1)

Moreno, Michele

(1)

Moriarty, Rowland T.

(1)

Nik Mohd. Hazrul Nik Hashim, author

(1)

Nystrom, Harry, 1936-

(1)

Parsons, Elizabeth

(1)

Pearson, Carol S.

(1)

Peters, Michael P.

(1)

Piller, Frank T., 1969-

(1)

Priola, Vincenza, 1970-

(1)

Radford, Russell W.

(1)

Rafinejad, Dariush

(1)

Rangan, V. Kasturi

(1)

Shamsul Baharin Saihani, author

(1)

Shapiro, Benson P.

(1)

(1)

SpringerLink (Online service)

(1)

Stark, John, 1948-

(1)

Syed Shah Alam, author

(1)

Taylor, David, 1964-

(1)

Trammell, Carmen J.

(1)

Tseng, Mitchell M., 1947-

(1)

Vogel, Craig M.

(1)

Ward, John, MInstM

(1)

Wilson, Clement C.

(1)

Winer, Russell S., author

(1)

Wolfe, Jennifer C.

(1)

Yakaboylu, Baris

(1)

Format

(39)

(1)

Material Type

Closed Access Thesis

Electronic Book

Open Access Book

Subject

Marketing -- Management

(11)

New products -- Marketing

(7)

(6)

Branding (Marketing)

(4)

(4)

Brand name products -- Management

(3)

Brand name products -- Marketing

(3)

Brand name products

(2)

Branding (Marketing) -- Management

(2)

Flexible manufacturing systems

(2)

Marketing research

(2)

Production planning

(2)

Relationship marketing

(2)

Automobile industry and trade

(1)

Brand names products -- Valuation -- Management

(1)

Conjoint analysis (Marketing)

(1)

Creative ability in business

(1)

Customer relations

(1)

Design, Industrial

(1)

Export marketing

(1)

Food -- Marketing

(1)

Food -- Research

(1)

Food industry and trade -- Technological innovations

(1)

Industrial management

(1)

Industrial management -- Scandinavia

(1)

Industrial marketing -- Management

(1)

Industrial relations

(1)

Intellectual property

(1)

International business enterprises

(1)

Marketing -- Management -- Case studies

(1)

Marketing -- Management -- Handbooks, manuals, etc.

(1)

New products -- Management

(1)

Product life cycle

(1)

Production management

(1)

Quality of work life

(1)

Strategic planning

(1)

Strategic planning -- History

(1)

(1)

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1.

Cover image for Marketing management

Marketing management

Marketing management

by

Malaysian Institute of Management

Author

Malaysian Institute of Management

Format:

Call Number

HF5415.13.M38 1988

Publisher

Pelanduk Pub.,

Publication Date

1988

ISBN

9789679782035

Available:
Holds:
Copies:

SD_ILS:171717

2.

Cover image for Marketing for engineers, scientists and technologists

Marketing for engineers, scientists and technologists

by

Curtis, Tony

Author

Curtis, Tony

Format:

Call Number

HF5415 C83 2008

Publisher

John Wiley & Sons,

Publication Date

2008

ISBN

9780470057094

Available:
Holds:
Copies:

SD_ILS:283449

3.

Cover image for Business marketing strategy: concepts and applications

Business marketing strategy: concepts and applications

Business marketing strategy: concepts and applications

by

Rangan, V. Kasturi

Author

Rangan, V. Kasturi, Shapiro, Benson P., Moriarty, Rowland T.

Format:

Call Number

HF5415.13 .R35 1995

Publisher

Irwin

Publication Date

1995

ISBN

025616910

Available:
Holds:
Copies:

SD_ILS:455101

4.

Cover image for Modern marketing and sales management

Modern marketing and sales management

Modern marketing and sales management

by

Singh, M. K.

Author

Singh, M. K., Mahadevan, Anant

Format:

Call Number

HF5415.13 M62 1990

Publisher

Discovery Pub. House,

Publication Date

1990

ISBN

9788171410699

Available:
Holds:
Copies:

SD_ILS:133293

5.

Cover image for Innovation and new product marketing

Innovation and new product marketing

by

Midgley, David F.

Author

Midgley, David F.

Format:

Call Number

HF5415.15.M5 1977

Publisher

C Helm,

Publication Date

1977

ISBN

9780856642609

Available:
Holds:
Copies:

SD_ILS:101588

6.

Cover image for Marketing decisions for new and mature products

Marketing decisions for new and mature products

by

Hisrich, Robert D.

Author

Hisrich, Robert D., Peters, Michael P.

Format:

Call Number

HF5415.H54 1991

Edition

2nd ed

Publisher

Macmillan International Pub. Group,

Publication Date

1991

ISBN

9780675206471

Available:
Holds:
Copies:

SD_ILS:226494

7.

Cover image for Rules for revolutionaries : the capitalist manifesto for creating and marketing new products and services

Rules for revolutionaries : the capitalist manifesto for creating and marketing new products and services

Rules for revolutionaries : the capitalist manifesto for creating and marketing new products and services

by

Kawasaki, Guy

Author

Kawasaki, Guy, Moreno, Michele

Format:

Call Number

HF5415.153 K38 1999

Publisher

HarperBusiness,

Publication Date

1999

ISBN

9780887309960

Available:
Holds:
Copies:

SD_ILS:196599

8.

Cover image for Marketing the unknown : developing market strategies for technical innovations

Marketing the unknown : developing market strategies for technical innovations

Marketing the unknown : developing market strategies for technical innovations

by

Millier, Paul

Author

Millier, Paul

Format:

Call Number

HF5415.153 M54 1999

Publisher

John Wiley & Sons,

Publication Date

1999

ISBN

9780471986218

Available:
Holds:
Copies:

SD_ILS:114322

9.

Cover image for Product development : meeting the challenge of the design-marketing interface

Product development : meeting the challenge of the design-marketing interface

by

Bruce, Margaret

Author

Bruce, Margaret, Biemans, Wim G.

Format:

Call Number

HF5415.15 P76 1995

Publisher

John Wiley & Sons,

Publication Date

1995

ISBN

9780471953531

Available:
Holds:
Copies:

SD_ILS:382939

10.

Cover image for Business marketing management : marketing of business products and services

Business marketing management : marketing of business products and services

Business marketing management : marketing of business products and services

by

Eckles, Robert W.

Author

Eckles, Robert W.

Format:

Call Number

HF5415.13.E34 1990

Publisher

Prentice-Hall,

Publication Date

1990

ISBN

9780130921079

Available:
Holds:
Copies:

SD_ILS:183296

11.

Cover image for Global sourcing strategy : R&D, manufacturing, and marketing interfaces by Masaaki Kotabe

Global sourcing strategy : R&D, manufacturing, and marketing interfaces by Masaaki Kotabe

Global sourcing strategy : R&D, manufacturing, and marketing interfaces by Masaaki Kotabe

by

Flaherty, M. Therese

Author

Flaherty, M. Therese

Format:

Call Number

MAK 6381

Available:
Holds:
Copies:

SD_ILS:348985

12.

Cover image for Profitable product management

Profitable product management

Profitable product management

by

Collier, Richard A.

Author

Collier, Richard A.

Format:

Call Number

HF5415.15.C64 1995

Publisher

Butterworth-Heinemann,

Publication Date

1995

ISBN

9780750618885

Available:
Holds:
Copies:

SD_ILS:380902

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