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Language: English

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Subject: Service industries -- Marketing -- Management

Author

Helsdingen, Piet van

(2)

(2)

Lovelock, Christopher H.

(2)

Bateson, John E. G.

(1)

(1)

De Vries, Wouter

(1)

(1)

Georgi, Dominck

(1)

(1)

Lovelock, Chriethoper

(1)

Middlebrooks, Arthur

(1)

(1)

(1)

Format

(8)

Material Type

Open Access Book

Subject

Customer services -- Marketing -- Management

(3)

Business logistics -- Management

(1)

Marketing -- Asia -- Case studies

(1)

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1.

Cover image for Services marketing management : a strategic perspective

Services marketing management : a strategic perspective

by

Kasper, Hans

Author

Kasper, Hans, Helsdingen, Piet van, Gabbott, Mark

Format:

Call Number

HD9980.5 K37 2006

Edition

2nd ed.

Publisher

John Wiley & Sons,

Publication Date

2006

ISBN

9780470091166

Available:
Holds:
Copies:

SD_ILS:141566

2.

Cover image for Services marketing management : an international perspective

Services marketing management : an international perspective

Services marketing management : an international perspective

by

Kasper, Hans

Author

Kasper, Hans, Helsdingen, Piet van, De Vries, Wouter

Format:

Call Number

HD9980.5 K37 1999

Publisher

John Wiley & Sons,

Publication Date

1999

ISBN

9780471984900

Available:
Holds:
Copies:

SD_ILS:113477

3.

Cover image for Managing services marketing : text and readings

Managing services marketing : text and readings

Managing services marketing : text and readings

by

Bateson, John E. G.

Author

Bateson, John E. G.

Format:

Call Number

HD9980.5 B37 1995

Publisher

Dryden Press,

Publication Date

1995

ISBN

9780030986666

Available:
Holds:
Copies:

SD_ILS:467848

4.

Cover image for Services marketing : managing the service value chain

Services marketing : managing the service value chain

Services marketing : managing the service value chain

by

Bruhn, Manfred

Author

Bruhn, Manfred, Georgi, Dominck

Format:

Call Number

HD9980.5 B78 2006

Publisher

Financial Times/Prentice Hall,

Publication Date

2006

ISBN

9780273681571

Available:
Holds:
Copies:

SD_ILS:111776

5.

Cover image for Managing services : marketing, operations, and human resources

Managing services : marketing, operations, and human resources

Managing services : marketing, operations, and human resources

by

Lovelock, Christopher H.

Author

Lovelock, Christopher H.

Format:

Call Number

HD9980.5 L69 1992

Edition

2nd ed

Publisher

Prentice Hall,

Publication Date

1992

ISBN

9780135615720

Available:
Holds:
Copies:

SD_ILS:385400

6.

Cover image for Managing services : marketing, operations, and human resources

Managing services : marketing, operations, and human resources

Managing services : marketing, operations, and human resources

by

Lovelock, Christopher H.

Author

Lovelock, Christopher H.

Format:

Call Number

HD9980.5 L69 1988

Publisher

Prentice-Hall,

Publication Date

1988

ISBN

9780135513835

Available:
Holds:
Copies:

SD_ILS:253615

7.

Cover image for Services marketing in Asia : managing people, technology, and strategy

Services marketing in Asia : managing people, technology, and strategy

by

Lovelock, Chriethoper

Author

Lovelock, Chriethoper, Wirtz, Jochen, Keh, Hean Tat

Format:

Call Number

HD9980.5 L68 2002

Publisher

Prentice Hall,

Publication Date

2002

ISBN

9780130605665

Available:
Holds:
Copies:

SD_ILS:308847

8.

Cover image for Market leadership strategies for service companies: creating growth, profits, and customer loyalty

Market leadership strategies for service companies: creating growth, profits, and customer loyalty

Market leadership strategies for service companies: creating growth, profits, and customer loyalty

by

Middlebrooks, Arthur

Author

Middlebrooks, Arthur, Terrill, Craig

Format:

Call Number

HD9980.5 M53 2000

Publisher

NTC/Contemporary Publishing Group,

Publication Date

2000

ISBN

9780844224411

Available:
Holds:
Copies:

SD_ILS:351925

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